Research On Content Characteristics And Communication Effects Of "Dynamic Inner Mongolia" The Governmental Wechat Official Account

In the era with high-speed information and network technology.As a new government services media the Government WeChat comes into being,and promotes the functions of on-line governance.The informations like policies and regulations?social and national conditions and government administration can be known by following with the subscription number which sent by the government.According to that,as a influential official accounts of government services in Inner Mongolia“ Dynamic Inner Mongolia” has been selected to be the start research in this article.It aims to analyze its content characteristics and dissemination effects to promote the qualities of government service.Speaking on the government's behalf,“Dynamic Inner Mongolia”changed the serious form of speaking from the past to transmitting frequencies scientifically and sending contents lively.It becomes more closer to the people and audiences,which can be used as a channel to connect with people.Basically satisfied the public's needs for the functionality of government,such as increasing the level of government information openness and strengthening the social communication.It is beginning with summarizing the development background of WeChat government,reviewing the research of morden status fore-government and WeChat government at internal and abroad,to clear the research significance,methods and the processes of innovation in the article here.After that,it explains the concepts and characteristics of WeChat government,To analyze the creation and transmission advantage of “Dynamic Inner Mongolia” in the following text.Methods like interview and questionnaire adopted to have analyses of the audiences and communication effects of “Dynamic Inner Mongolia”.It can be found that there are problems in interactive communication,service quality,and multi-platform linkage,although “Dynamic Inner Mongolia”has advantages in transmission.Finally,because of the experiences and administrations of e-government,there are some proposals for “Dynamic Inner Mongolia” :1.Setting up a “Dynamic Inner Mongolia” message board to promote the function of government service;2.Spreading the official accounts of“Dynamic Inner Mongolia” among the people and building professional operation teams;3.Arranging contents scientifically to having the form of stable visual area;4.Strengthening multi-platform linkages and forming a WeChat groups' matrix of “Dynamic Inner Mongolia” to promote the qualities of its governmental service and rise to a new level.