Research On The Communication Effect Of WeChat Public Account Of Political And Legal Organs

With the arrival of the "micro-era" of the whole people,the information dissemination pattern,the citizen reading style,and the social public opinion ecology have undergone great changes.The WeChat public platform has become a hot media.In the face of the new media environment,the political and legal organs are also actively responding,seeking change.Constantly innovating the mode of legal information dissemination,choosing the communication channels that keep pace with the times,and establishing a new pattern of political and legal information dissemination is the breakthrough point for the development of new media in politics and law.From the two levels and perspectives of political and legal organs and ordinary people,this paper selects two authoritative and representative WeChat public numbers of "Chinese Law Enforcement" and "Supreme People's Court" to conduct a comparative study of individual cases.This study has practical guiding significance for the operation of the WeChat of politics and law,and has practical value for promoting the national law-enforcement process and building a country ruled by law.In terms of research ideas,starting from the analysis of the political,social,legal and media environment and status quo generated by the WeChat of political and legal,clarifying the social and practical needs of the application of WeChat in politics and law,and then targeting the two WeChat public of "Chinese law" and "Supreme People's Courtn No.,using the method of comparison,analyzing the content of the tweet,summarizing its communication characteristics and communication effects,and analyzing the causes of different communication effects from the aspects of function orientation,content and form.Based on the textual analysis of the information transmitter,the thesis draws subjective conclusions,and then from the perspective of the audience,through the investigation and analysis of the audience's use behavior,the objective verification of the conclusions is summarized,and the original proportion of the WeChat in the communication is summarized.Low,unsatisfactory information feedback,imperfect operating modelss etc.,put forward practical suggestions and measures for existing problems,and enhance the influence and communication power of the WeChat.In general,the WeChat of the Politics and Law is still in the development of the development period,we must always pay attention to the needs of the audience,constantly create high-quality content,accelerate the establishment of information feedback mechanism,on the basis of professional operations,strengthen channel promotion and digital fan management to achieve communication.Maximize and create quality conditions for legal propaganda and judicial openness.