Study On Construction Of Government WeChat In Inner Mongolia

In recent years,government WeChat has increasingly become an important medium of communication for all levels of government information disclosure and interaction with people.It has important practical significance for building service-oriented government and innovative governance models.This article considers the construction of WeChat in Inner Mongolia.The paper first reviews the concept of government WeChat,the research status of domestic government WeChat,and related theories.Secondly,it analyzes the development status,distribution characteristics,and statistical laws of WeChat in Inner Mongolia.At the same time,taking “ Energetic Inner Mongolia ” as an example,it analyzes the advantages and disadvantages of the typical account of“Energetic Inner Mongolia”.Based on this,it was concluded that problems such as “backward concepts,unclear positioning,lack of originality of content,lack of interactive and service functions,inconspicuous cluster effects,and unsound management system” are common in the construction of government WeChat in Inner Mongolia.Analyzing the cause according to the problem analysis,the paper puts forward “ clearly positioning,improve government service awareness,innovate content,improve the communication power of government Wechat,improve function settings,establish effective communication mechanisms,and improve linkage mechanisms,build stereoscopic propaganda work results and strengthen management,and improve government WeChat service quality.The measures and suggestions for improving the construction of government WeChat in Inner Mongolia will be improved.