Research On Influencing Factors Of Internet Public Opinion Violence

The rapid development of the Internet has brought tremendous changes to people's production and life.Various conveniences brought by the Internet have also brought about some problems.The Internet is a double-edged sword that brings us some distress while bringing convenience to us.For example,fraudulent acts on the Internet,causing property damage to people;the proliferation of rumors in the network,the lack of trust between people;search of human flesh in the network has a serious impact on the parties to the network of public opinion;these network failures Frequent and frequent incidents,not only affect Internet users,but also caused the network can not be healthy and orderly development.The opening of cyberspace,the low threshold,the lack of a network system,"Everyone can become a reporter" on the Internet,everyone has the right to speak,Internet users express their opinions on the Internet,emotions,opinions is the network of public opinion,and Internet public opinion violence means that Internet users participate in the manufacture and dissemination of public opinions,and conduct moral judgments,personal attacks and vicious catharsis on the parties,causing serious reputations or mental harms to the parties to the incident.Due to the fact that online public opinion violence affects people's life and network order more and more,based on the researches at home and abroad,this article explores the influencing factors of online public opinion violence and constructs the influencing factors of online public opinion violence,Analyzing Influential Factors of Violence on the Internet from an Empirical Perspective.Through rational behavior theory,theory of planned behaviors,expanded technology models,and ternary interaction theory,the attitudes of netizens,the subjective norms of the Internet,and the influence of the cyber environment on the intentional violence of the Internet public opinion have been influenced.The intentional violence of cyber opinion has influenced the public opinion on the Internet.Based on the reference of the existing literature,the model is constructed and the variables are explained.The model needs to be verified by questionnaire survey.Based on the previous survey,questionnaire design is conducted.In order to ensure thereliability and validity of the questionnaire,the questionnaire is modified several times in the design so as to determine the final questionnaire and then issue the questionnaire.Through the SPSS data analysis,the respondents based on the effective analysis of the information,the use of structural equation modeling and AMOS software to test the model.Finally,it summarizes the influencing factors of online public opinion violence.Through analysis,the following conclusions are drawn: The attitude of netizens has a positive influence on the intentionality of cyber public opinion violence;the subjective norm of internet has a negative effect on the intentionality of cyber public opinion violence;and the cyber environment has a positive influence on the intentionality of cyber public opinion violence.Netizen public opinion violence behavior has a positive impact on the Internet public opinion violence.