Challenges And Solutions Of Government Discourse Power In We-media Era

In recent years,with the vigorous development of the media such as micro-blog and WeChat,the mainstream voice has been gradually diluted,and the society has entered the era of "national reporters".The current situation of the vigorous development of the media shows that the large-scale rise of the media has changed the traditional media ecology,and also made the media channels changing all the time,which brought about a hundred flowers of public opinion.The government's discourse power,represented by the traditional mass media such as newspapers and television,is challenged by the civil discourse power represented by the media,and public opinion is no longer fully developed in accordance with the thought of public power.In addition to the frequent outbreak of public crisis events,low level of public information disclosure and the gradual awakening of public awareness,the government often plunged into the "trapping of the Tacitus" and once firmly grasped the power of government discourse in the hands of the traditional media representing the voice of public power.Against this background,the government urgently needs to respond positively and firmly grasp the mainstream discourse power.This paper uses the method of content analysis in the qualitative analysis method to clarify the importance of the government to master the mainstream discourse power and to put forward a variety of coping strategies for the challenge of the discourse right facing the government.