The Opportunities; Challenges And Strategies Of Ideology In China On The We-media Era

With the popularity of Internet Web2.0 technology, the we-media era is represented by micro-blog and WeChat, which is in the process of rapid development. As a new tool of network information dissemination, the development of we-media has brought great changes to the society, pervaded every aspects of social life, promoted political,economic, cultural and social aspects of development, changed the traditional ideology of habitats.As a new media, we-media is different from the traditional media, it has become a learning tool for ideological workers and audience. We-media achieved real-time interaction without the limitation of time and space, thus it has become the effective carrier to strengthen the effect of ideology construction in our country, along with the change of the new relationship between the ideological workers and the audience, it provides a good opportunity for us to enhance the attractiveness and cohesiveness of ideology construction in China. This is not only the beginning of this thesis, but also the foothold of this paper.This paper is divided into four parts. firstly, on the basis of defining the concept of we-media and Chinese ideology and their basic characteristic, it expatiates development of Chinese ideological function and the influence of the appearance of we-media in the condition we-media. Secondly, from three aspects: Chinese mainstream ideology,defensive capability of Chinese ideology, core socialist values, this part analyses the severe challenge of ideological construction in China. Next, we-media has built a new platform for our country socialist ideology construction, provided a new approach to spread Chinese ideology, strengthened the effect of Chinese ideology dissemination,from above aspects, this paper analyses the development of we-media, which brought new challenges and opportunities for the Chinese ideology construction. Lastly, this paper focuses on the challenges and opportunities of Chinese ideology construction in the we-media era, and explore the basics, methods and mechanisms to effectively solve the problem and the specific path selection.