Research On M Law Firm Services Marketing Strategy

At present,China’s lawyer service industry has entered a phase of rapid development.Lawyers’ legal services have infiltrated many areas such as intellectual property,financial securities,real estate,international trade and corporate law.The rapid development of lawyers has made a great contribution to the country’s economic development and has played an increasingly important role in the social,economic and political life.At the same time,for the service marketing of our country’s law firm,there are many problems in its own development.The traditional marketing methods and the lack of effective marketing means restrict the healthy and sustainable development of law firms.This article studies the service marketing strategy of M law firm.The article first analyzes the external marketing environment and the internal marketing environment of M law firm.Then it puts forward the STP strategy of M law firm from three aspects:market segmentation,target market selection and market orientation by using STP theory.7p7Ps Management theory,to develop a service marketing portfolio strategy that is suitable for M law firm’s own development.M law firm service marketing needs service visualized marketing strategy,service dependent marketing strategy,service quantifiable marketing strategy and service value added marketing strategy.In the end,it is suggested that M law firms need to take some safeguards when implementing service marketing.It is necessary to carry out corresponding safeguards from the following three aspects:construction of qualified personnel,construction of enterprise culture and construction of service quality management system so as to be better Law firms to improve the quality of legal services to better meet the needs of clients legal services.