Research On The Evaluation Of Film Copyright Value Under The Background Of Internet

With the rapid and sustained growth of the national economy,the introduction of various cultural industry-supporting policies and the impact of the Internet and mobile payment technologies on the film industry have made the film industry develop rapidly in recent years,and the scale of development is also growing.In addition,in the era of Internet big data,the marketization of the film industry is becoming more and more high.The rise of various social networks and virtual communities has further promoted the development of China's film industry to market.Although the development of the film industry is changing with each passing day,the domestic evaluation of the value of film copyright has not yet established a standard system.Therefore,based on the background of big data on the Internet,this paper attempts to analyze the influencing factors of movie box office income and evaluate the value of film copyright.First of all,this paper introduces the research background and significance of the topic,expounds the methods and innovations to be applied in this paper,and then combs a series of literatures on the evaluation of film copyright value at home and abroad,and then introduces the related concepts of this paper.After that,this paper begins to analyze the factors affecting the box office income of the movie,and confirms the explanatory variables.The sample data is selected for regression analysis to obtain the prediction model of the movie box office income.The results show that the six explanatory variables selected are: type positioning,director and Actor lineup,schedule arrangement,distribution company,marketing status,Internet word-of-mouth effect will have a positive impact on movie box office revenue.After confirming the movie box office revenue forecasting model,this paper introduces the model of using the income method to evaluate the movie copyright value.The amount of income,the term of the income and the rate of return were confirmed.Then,this article analyzes the film "Flying Life" as a case,confirms its expected box office income and verifies it,and then evaluates the copyright value of "Flying Life" through the revenue sharing rate method.Finally,the conclusions,deficiencies,suggestions and prospects of the paper are presented.Based on the previous studies,this paper creatively quantifies the Internet word-of-mouth effect as one of the influencing factors of movie box office income,and adds it to the movie box office income forecasting model.It is expected to improve the scientific and accurate evaluation of film copyright value.Film evaluators provide reference for film producers,publishers,theaters,etc.