A Preliminary Study On The Red-Spreading Movement In The Central Soviet Area From The Perspective Of Communication

It is an important measure for the communist party of China to establish the Soviet regime.The spreading practice of the revolutionary movement played a key role in accomplishing the task of revolutionary expansion and even crushing the kuomintang's "encircle and suppress",which promoted the construction and consolidation of the central Soviet regime.The research on the communication practice of the red-spreading movement not only helps to deeply understand the role and role of the communication mechanism in the red-spreading movement in the central Soviet area,but also helps to seek historical wisdom for the construction of scientific communication mode in the current new media environment.Based on a large number of documents and documents of the Soviet area,this paper mainly studies the spreading mechanism of the red movement in the central Soviet area.Firstly,the origin and development of the movement are briefly reviewed,and the historical background and the process of the movement are mainly discussed,laying a foundation for the analysis of the communication mechanism.Secondly,based on the "5W" theory of communication,the communication practice of the red movement in the central Soviet area is presented from the aspects of propagandist,channel,content,audience and effect.(1)the propagandists are networked: in addition to the personnel of the party and the Soviet government at all levels,all the armies,mass organizations and mass organizations in the central Soviet area have special propaganda teams and consolation teams.(2)diversified audience composition: the majority of young people are the main audience group for the publicity,supplemented by women's families and white army soldiers;(3)multi-media channels include not only mass media,but also slogans,notices and announcements,as well as interpersonal communication and other media.(4)from the perspective of content,propagandists in the central Soviet area not only explained to the audience the purpose and significance of the red army expansion,but also propagated the party's policies and the purposes of the red army.In addition,they also propagated the experience of the red army expansion.(5)from the perspective of the effect of red publicity,the task,method and policy of red publicity are delivered to the audience in a timely manner through a variety of communication methods,which not only realizes the party's task of red publicity,but also enables the broad masses to have a highunderstanding of the significance of red publicity.On the whole,the propaganda practice of the red expansion movement in the central Soviet area is an interactive "pyramid" propaganda mode,that is,a multi-dimensional,dynamic and rapid communication mode,as well as diversified communication strategies in this mode.At present,in the context of new media,although the communication mode of the red movement in the central Soviet area has faded its former glory,its ideas and experience still have important reference significance for the current social mobilization and the development of the communication mechanism in the new era.