Research On The Discourse Right Of Mainstream Ideology In The Media Age

Firmly grasping the ideological voice is a powerful support for consolidating the party’s long-term ruling status,an inevitable requirement for realizing the party’s ruling philosophy,and an important guarantee for expanding the party’s ruling foundation.In the process of revolution,construction,and reform,the Communist Party of China attaches great importance to the construction and mastery of ideological voice,especially to the new historical nodes.The media platform has become an important field for various ideological confrontations.Therefore,the ruling party must clearly recognize the sharpness and extreme importance of ideological work and do everything in the construction of ideological voice.Based on realistic care and theoretical appeals,this study aims to explore three issues:the conceptual cognition and structural analysis of the mainstream ideology discourse power in the media era;the risks and causes of the mainstream ideology discourse rights in the media era;Thinking about the innovation and path of ideological voice.This study first clarifies the connotations of the three basic concepts of "discourse power","ideology discourse power" and "socialist ideology discourse power" through the literature method,and summarizes the relationship between the media and the socialist ideology discourse power.From the four aspects of discourse subject,discourse theme,discourse mode and discourse skills,the basic elements of mainstream ideology discourse power are constructed.The credibility,explanatory power,persuasive power and attractiveness of mainstream ideology discourse power are the measure of mainstream ideology.The West relies on the advanced nature and linguistic advantages of network technology to restrict the discourse ability of China’s ideology,the use of network technology in the West to disseminate unfavorable remarks against China,and the diversification of information affects the discourse management of mainstream ideology and the influence of information fragmentation.The discourse integration of ideology and the proliferation of irrational discourse caused by controversial public issues constitute the discourse offensive of the mainstream ideology in the media era.The causes of these risks are summarized as the opening of discourse power,the conflict of discourse power,and the dispersal of discourse power.In this way,we will further consider the path of the mainstream ideological voice in the new situation.Seize the opportunity of the times,improve the discourse system,establish a normative system,and closely follow the problem,and hope that through the implementation of these strategies,it can provide guarantee for the construction of mainstream ideological voice.