Research On The Realization Of China's Mainstream Ideological Voice In The New Media Environment

With the advancement of digital technology and Internet technology,new media enters our life more and more quickly,which not only change people's daily life,but also influences the implementation of the mainstream ideology in China,and brings about opportunities and challenges to our daily life.From the connotation and characteristics of the spreading of new media,this paper analyzes connotation and the implementation significance of China's mainstream ideological discourse power.Then it discusses the opportunities and challenges that new media brings to China's mainstream ideological discourse power.In the end,it explores the realization approaches of China's mainstream ideology in new media time.This paper consists of four parts:The introduction,starting with the background and objectives of research,analyzes the research status of new media and the mainstream ideological discourse power from domestic and foreign scholars.Then it elaborates the research ideas and methods,and analyses of the main innovations and shortcomings of this paper.The second part,analyzes the basic concept and connotation of the new media and China's mainstream ideological discourse power.It defines new media,ideology,discourse power,the mainstream ideological discourse power,the concept of the mainstream ideology in China.At the same time,it analyzes the propagation characteristics of new media,and the significance of realizing the mainstream ideological discourse power.The third part,from the positive and negative aspects,analyzes new media's influence on China's mainstream ideological discourse power.From the positive aspect,the development of new media is helpful to the innovation and development of China's mainstream ideology.New media not only becomes the important field of spreading of China's mainstream ideology,but also injects new vitality to the construction of China's mainstream ideology.From the negative aspect,the western discourse hegemony,the diversification of social ideological trends,the new media “square effect”,all these three aspects of new media bring out great challenge to China's mainstream ideology.The fourth part,as the focus of this paper,explores the approach to achieve China's mainstream ideological discourse power under the background of new media.Firstly,We should innovate the discourse content to enhance the vitality of China's mainstream ideological discourse power.Secondly,We should innovate the spreading methods of mainstream ideology to increase attraction of our country's mainstream ideology both at home and abroad.Thirdly,We should strengthen management positions,to enhence the guidance position of China's mainstream ideology.Fourthly,We should develop the economy to increase the credibility of China's mainstream ideology.Fifthly,we should pay more attention to the construction of technical teams to strengthen the professional talents and technical guarantee of China's mainstream ideology.