Research On The Construction Of Local Government's Credibility Under The Perspective Of New Media

The credibility of the government is formed in the process of interaction between the Government and the people,and it is a kind of ability of the government to win,and it is the embodiment of the authority,credibility,democracy,service level and the degree of legal construction of the government.Local government is the central and ordinary people's communication bridge,both the responsibility to implement and implement the central government's policies and documents,but also responsible for contact and communication with the masses.Local government image in the hearts of the masses is related to whether the Government can successfully implement policies,whether the economy can develop rapidly and whether the society can be longStrengthening the integrity construction of local government is an important part of the construction of public good faith.From the perspective of new media,to enhance the development of local government credibility,we need to be concerned by all sectors of society.Under the background of new media,through the continuous efforts of local governments,the image of the government in people's hearts has improved,and the interaction between the Government and the common people is also increasing.However,the development of new media has also brought a severe test to the construction of local government credibility,and the online hotspot events and the comments of netizens have fully exposed the negative problems of local government credibility.There is still a big gap between the credibility of local governments and the central government,on the one hand,the development of the Internet economy and the freedom of the new media era in the environment to the local government credibility of the construction of the challenge,on the other hand,people's living standards continue to improve,the public is no longer satisfied with the basic food and clothing issues,Medical and other aspects of the level of service have put forward a high demand,the common people's awareness of political participation is graduallyincreasing,these changes reflect the public demand for local governments continue to improve.The complexity of the environment and the high expectations of the public have brought new challenges to the building of public trust in local governments.If we can not effectively improve their image in the public mind can not win,it is possible to lose the hearts and minds,and even threaten the development of the economy and social stability.So how should local governments enhance their credibility from the perspective of the new media? In accordance with the "relevant concepts and theoretical basis-the status quo and existing problems-cause analysis-to propose countermeasures" structure of the layout.Firstly,using the method of literature research,this paper makes a detailed collation of the relevant research literatures at home and abroad,and has a comprehensive understanding of the current research situation,and then uses the theoretical analysis method to expound the key concepts and important theoretical basis involved in the thesis,and to chapters the independent,so as to lay a substantial theoretical basis for the whole article.;Then combined with the opportunities presented by the new media to local governments and in line with the central document's requirements for the credibility of the Government in the light of the efforts made by local governments in recent years,this paper analyzes the current situation of local government credibility construction: the new media enriches the way of communication between local governments and the public,strengthens the supervision of local governments,It has promoted the general improvement of the level of open government affairs,promoted the improvement of the effectiveness of online services,and analyzed the severe test brought by the new media to the credibility of local governments with the case analysis method: the use and participation of local government staff in new media is low,the new media false information has caused the decline of local government authority,the quality Network public opinion crisis response is weak,and then through causality analysis,from the local government new media use capacity is insufficient,local government to new media false information governance capacity is insufficient,local Government network governance platform communication function is insufficient and networkpublic opinion crisis response ability is not enough to do a reason analysis Finally,it puts forward the ability of local governments to enhance the understanding and application of new media,strengthen the governance ability of local governments to false information about new media,optimize the communication function of local Government network governance platform,and enhance the response capacity of local Government network public opinion crisis.