Research On The Credibility Of Local Government In China Under The Background Of New Media

Premier Li keqiang read the "government work report" to stress the strengthening of social credit system on the 12th National People's Congress five meeting.Local government credibility is an important component of social credit system,so the credibility of local government is of great significance maintaining the legitimacy of local government and the stability of the development of society.Relying on the development of information technology,we come to the new media age.The arrival of new media provided a powerful tool for the interests of the public demands.meanwhile for the communication between the local government and the supervision of many aspects.which also made the new media had a huge impact on China's local government credibility.New media is reshaping our political ecology,which makes the local government credibility facing severe challenges under the background of new media.The challenges include three aspects,which are the transparency of local government information.response of local government and the ability of coping with new media.In order to meet the challenge,the local government has taken corresponding measures.There are three kinds of measures:open up new government media to improve the transparency of local government information;establish and improve the network press spokesman system to enhance the local government response capacity;to carry out new media training to enhance local government awareness and response to new media.So local government's credibility construction have reached many achievements.Such as the process of political democratization of local governments has been accelerated,the service quality and e-government level of local governments have been accelerated as well.At the same time,there are some problems in local government credibility mainly in the local government did not make full use of new media to establish a good image of the government to enhance public decision-making efficiency,dealt with public opinion in the new public opinion environment and the collaboration between departments positively and effectively,which all impacted a deep negative impact on the local government credibility.Through the literature research method and sample analysis,the author uses the theory of service-oriented government,analyzes the reasons based on the status of the credibility of the local government.The study finds that the factors here are three main factors influencing the influence of the credibility of the local government under the background of the new media,including the lack of new media media literacy of local government officials,the lack of communication between the local government and the public,by using of new media and the lack of crisis management capacity.Finally,according to the analysis above,we are supposed to enhance the credibility of the local government from three measures:improving the local government officials' new media literacy,increasing the interaction between local government and the public and enhancing public crisis management capabilities of the local government under the background of new media.