A Study On The Impact Of China Unicom's Charity Endowment On Financial Performance

According to the report of the 19 th CPC National Congress,enterprises,organizations and individuals participate in accurate poverty alleviation in various forms.With the increase of national financial pressure,this is an urgent need for charitable donations from all walks of life.Charitable donation is the social obligation of enterprises,which is closely related to the financial performance of enterprises.It can be seen that attach importance to the study of the impact of charitable donation on the financial performance of enterprises,analyze the problems existing in financial performance from the perspective of charitable donation,and make the best countermeasures according to the specific situation,which is conducive to the accurate poverty alleviation of enterprises.Therefore,academia and business community pay more and more attention to the impact of charitable donation on corporate financial performance.This paper takes China Unicom as the case,selects the data of donation of China Unicom in recent 10 years,analyzes the present situation of China Unicom charity donation,and studies the influence of China Unicom charity donation on the financial performance through the index comparison analysis method and the gray link analysis method.The research results show that the greater the donation amount,the more diversified the donation source is,the wider the donation field is,and the better the enterprise's profitability,repayment ability,operation capacity and growth capacity will be better.The following problems were found through the impact degree analysis:the lack of donation funds resulted in poor financial performance of China Unicom;The source of donation rarely hinders the financial performance of China Unicom from achieving the expected effect;the narrow field of donation has a negative impact on the financial performance of China Unicom;and the donation channel alone reduces the financial performance of China Unicom.Finally,in view of the problems existing in the analysis of the impact degree of China Unicom's charity donation on financial performance,the paper gives the countermeasures of the improvement of the financial performance of the charitable donation.In order to improve the financial performance of China Unicom,increase the proportion of the social fund-raising,increase the financial performance of China Unicom,and increase the financial performance of China Unicom in the field of the donation which is closely related to the enterprise,and optimize thefinancial performance of China Unicom through the charity foundation.Effect.