Research On The Development Dilemma And Countermeasures Of Micro Charity Under The Background Of The Internet Era

With the rapid development of the Internet era,it gives more development possibilities to charity and public welfare undertakings.The number of Internet users increases year by year,constantly promoting the close combination of the Internet and charity,and giving birth to the new charity model of micro charity.Micro charity not only attracts charitable organizations to join in one after another,but also gives ordinary individuals the opportunity to participate in charity.Micro charity has changed the public's view on charity in the past,narrowed the distance between charity and the public,and created a good atmosphere for everyone can participate in charity.The purpose of this paper is to analyze the problems and causes exposed in the development process of micro charity.Putting forward reasonable suggestions for the development of micro charity,and promoting the sustainable development of public welfare undertakings.In terms of writing,first of all,the relevant concepts of micro charity are defined by referring to relevant literature,and the micro charity is discussed on the basis of the theory of public and Theory of Reasoned Action.Secondly,the development status and characteristics of micro charity are analyzed.The development process of micro charity is divided into three stages.Once again,taking the Fun in Funding micro charity platform as an example,the paper introduces and analyzes the micro charity activities.Finally,problems and causes in the development process of micro charity are analyzed,and feasible suggestions are put forward for the healthy development of micro charity in the future.Current micro charity in our country under the age of the Internet in a stage of rapid development,making the micro charity really maximize its advantages,we need to build a standard running environment,thorough regulation system,professional micro charity platform,actively to promote charity concept setting up,strengthen the social participation,so as to continuously promote the healthy development of philanthropy in China.