Research On The Pattern Of Micro-charity Operation In The Internet Era

With the advent of the Internet era,the progress of civilization,The network platform provides the channel for spreading the information and obtaining the micro public resources and provides two-way communication and exchange opportunities for micro-charity issues for the vast majority of public organizations,enthusiastic people,volunteers,help,etc.This historic opportunity lays the foundation for the vigorous development of the micro-charity.Micro-charity shows fast and efficient,open and transparent features.In a relatively short period of time caused widespread public concern,and has an extensive social influence.Public welfare through the Internet also opens a new space.The micro-charity is quickly to be known.Micro-charity not only opened the new situation of public welfare development,but also the advocacy of the concept of everyone is also widely accepted.This paper,combined with the performance of public welfare in the new era,analyzes the concept and background of micro-charity.Study on micro-charity operation pattern initiated from the angle of the main body,in order to reveal the rules of its operation,prompting public welfare services to better service to the public.The paper is based on Shenyang micro public practice,Mainly through literature analysis,case analysis method.with what happened in Shenyang micro-charity typical cases,to interview related planning,literature review,summarizes the Internet era pattern of operation and the characteristic of micro-charity.From the main point of launch,the micro-charity operation pattern is divided into three kinds individual start pattern,public organization dominant pattern,enterprise advocacy pattern.Through the comparative analysis of micro-charity operation pattern,to find the advantages.Of course,as a new form of public service,the micro-charity pattern has many problems in its operation,and needs to be further improved.Aiming at the defects of the micro public service pattern,This paper puts forward suggestions to improve the operation pattern of micro-charity from the social level,micro-charity organization level,government level.