Research On The Legal Protection Of Consumer Personal Information In The Era Of Big Data

Before the arrival of the era of big data,consumers' personal information was actually in a dormant state.In the era of big data,its economic value was gradually awakened,and the contradiction between consumers'personal information protection and the economic development of big data became more and more prominent,and the implementation of legal protection would face more and more challenges.In this era,the legislation of personal information protection and the improvement of relevant systems have become one of the global hot legal-actions.Relying on big data technology,the process of consumers' personal information infringement is more complex,the means are more hidden,and the information acquisition is more comprehensive and detailed,"agreement authorization"becomes the appearance of covering information infringement.Infringement in dealing with the information on the new changes of the current consumer personal information legal protection system there is a related consumer personal information protection,information collection and use of authorization rules of the single fuzzy boundaries and lack of regulation of utility,the regulatory mechanism behind the change of personal information infringement,consumers personal information protection of civil litigation and responsibility way of distribution of evidential burden is not reasonable limits.Solve big data era the plight of personal information protection is the key to coordinate consumers' personal information protection and information circulation,the balance between interests,adhere to the consumers' personal information security balancing the value orientation of economic development of big data,clear the consumer involvement,at least three principles,ensuring the necessary information circulation,along the path of the public law protection of the concrete implementation of the"package license"clause and individuals are prohibited to data"back"and clear personal information law enforcement supervision and professional institutions,establish a data collection project filing system and safety risk assessment,establishing the legal system of information processing control system of the burden of proof and so on perfect measures.