Research On Consumer Personal Information Protection In The Era Of Big Data

China's Internet economy has developed rapidly in recent years.The Internet society,a lot of personal information may be collected,as a result,consumers' personal information by publicly,to be traded,and by using,for fraud,theft crime frequent consumer accounts.In the current big data environment,personal information security faces significant challenges.Mainly reflects in: personal legal protection,rights protection consciousness weak,lack of legislation and legal system is not sound,lack of information security protection technology development and imperfect four aspects of the system of social management.This paper mainly studies the four aspects.Through the analysis of existing laws in China,it is concluded that the current legal system of protecting consumer personal information is not perfect.From the consumers' rights and interests of the People's Republic of China protects a law "as a breakthrough point,analysis and discuss its law,between the contact between each department,which should be constraint,various main add digital right of forgetting,and hierarchical management was carried out on the citizens' privacy.We should also clarify the subject of tort liability and the consequences of infringement and improve the allocation of burden of proof.In consumer personal information,the "personal information" is expanded to explain.Thus,there is a link between the laws,which provides practical advice to protect the legal system of consumer personal information.In the era of big data,information security protection technology has lag.Therefore,we should encourage the development of information security technology while the economy is developing rapidly.It should also carry out overall supervision,strengthen industry self-discipline,and clarify the subject of supervision.In the present society,in combination with China's current situation,the public security organ is the best choice for supervising the protection of personal information.Or you can set up a separate regulatory agency,and carry out comprehensive and multi-level supervision of consumer personal information.Industry should be set up between the industry to regulate,and consciously supervise the industry.Establish self-correcting mechanism.It should be noted that we should also grasp the balance between how to lawfully utilize citizen's personal information and to what extent it protects personal information.To correctly handle the relationship between personal information protection and utilization.The integration of consumers' personal information and the use of it will be beneficial to the rapid development of the economy without harming consumers.