Legal Protection Of Chinese Consumers' Personal Information Right In The Age Of Big Data

With the arrival of the era of big data,the risk of disclosure of personal information of consumers is increasing steadily.However,not every consumer can protect his personal information rights.The legal protection of consumers' personal information rights has become Hotpots of concern to the whole society.The specific meaning and legal attributes of consumers personal information rights are analyzed,and the necessity of special legal protection for consumers' personal information rights is clarified.Through the legislation and practice analysis of the protection of consumers' personal information rights under the background of big data in China,it is found that the existing legal protection of consumers' personal information rights has some disadvantages such as inexactitude supervision,the lack of specialized administrative agencies and people to protect the consumer's personal information rights,administrative supervision and enforcement are weak,consumers lack the protection awareness of their own information rights and many other issues.Compared with the USA,the EU,Japan,and Taiwan,it is proposed that China should learn from other national legislative models in legislation,do localization work,and improve itself.Besides,we should focus on the improvement of judicial remedies,the burden of proof on online shopping infringement disputes should be reversed,the method of compensation for moral damage should be increased,and the system of public interest litigation should be established.To improve the legal protection mechanism,Administrative supervision,set up specialized institutions,train relevant talents,improve the functions of consumer associations,promote industry self-discipline,strengthen publicity and education,raise consumers' awareness of self-protection are needed,then we can perfectly protect the rights of consumers in that era.