Analysis And Promotion Countermeasures Research Of Cigarette Retail Market Supervision In Yangjiang City

China's economic and social development has entered a new era.Under the background of reform and development,market regulation,one of the economic functions undertaken by the government,faces new requirements and challenges.Strengthening and improving market regulation is an important direction for the transformation of government functions,an important guarantee for maintaining fair market competition and fully stimulating market vitality and creativity,and an important task for the modernization of national governance system and governance capacity.China adopts the tobacco monopoly system.As a circulating commodity,tobacco products are relatively special,and their supervision must be correspondingly special.Cigarette wholesale is the main business of municipal tobacco companies.The supervision of cigarette retail market is one of the core tasks of the municipal tobacco monopoly administration.Under the new situation of market regulation,how to reform the market regulation mode so as to strengthen the supervision of the cigarette retail market and enhance the actual effect of the market regulation is a new subject for all the tobacco monopoly management departments.Based on the government regulation theory,this paper,using literature research,comparative analysis and other research methods,builds the market supervision mode research framework based on the key changing elements of market regulation situation.With the case of Yangjiang cigarette retail market supervision,by researching the efficiency performance,this paper aims to analyze the causes of problems,and put forward the promotion countermeasures of cigarette retail market regulation.