Research On The Investment Invitation Model Of Xi'an Municipal Government From The Perspective Of New Public Management

In the 1990 s,the Xi'an Municipal Government began to attract investment.The annual Xi'an Economic and Trade Fair attracted many Chinese and foreign businessmen.From 1990 s to around 2011,driven by the direct and dominant investment model of Xi'an Municipal Government,Xi'an has achieved great success in attracting investment.However,the government-led investment model has revealed many problems.In recent years,Xi'an Municipal Government has gradually adopted the guided investment model,cooperated with the leading investment model,and tried its best to allocate investment resources relying on the role of the market itself.The diversified investment model has gradually accelerated the economic development of Xi'an.Guided by the new public management theory,this paper focuses on Osborne and Gabler's new public management theory and government investment model.Through the development and changes of the investment model of Xi'an municipal government,after decades of development,Xi'an has made good achievements in investment promotion.However,the following problems still exist in the investment model of Xi'an Municipal Government:(1)excessive administrative interference,which is manifested by direct government intervention,excessive pursuit of political achievements and lack of specialized investment promotion intermediaries;(2)low efficiency of government investment promotion,many management departments and waste of resources;(3)inadequate supervision of government investment promotion,on the one hand,lack of effective constraints on government investment supervision,on the other hand,government investment promotion.The unscientific and unreasonable tasks lead to poor investment results.This paper holds that the main reasons for the problems in the investment model of Xi'an are:(1)the deviation of the orientation of government functions,the dislocation and offside of government functions;(2)the evaluation of economic person orientation by government investment indicators leads to the fact that the governments of all counties and districts in Xi'an only pay attention to the number and scale of projects while attracting investment,while few people emphasize whether the projects are sustainable or not.Long-term economic benefits;(3)the low degree of marketization of government investment and attraction,and the "government-led" investment model still occupies the mainstream,resulting in poor investment and attraction effect of Xi'an Municipal Government;(4)the absence of government investment supervision,there is a "digital" phenomenon.Finally,combining with the theory of new public management,this paper puts forward some suggestions for the improvement of Xi'an's new investment promotion mode from "government-led" to "government-led and market-led",namely: the transformation of government's function orientation;the introduction of market competition mechanism,the cultivation of investment promotion intermediary organizations,the enhancement of investment efficiency pursuit;the establishment of scientific assessment standards,and the strengthening of the supervision of the whole process of investment promotion.