Study On The Government Function In The Tourism Development Of Nanxun Ancient Town

The ancient town has abundant historical and cultural value of architectural art,with its unique architectural style and humanistic environment carrying Chinese unique historical context,which is people's precious cultural heritage,the ancient town especially the town of Jiangnan Water Town with its preserved local customs and practices show Jiangnan people's cultural life,with its graceful style attracts a large number of tourists,which gave birth to the ancient town tourism.As the only Class 5A Tourist Destinations in Nanxun and Huzhou area,Nanxun ancient town has become the main position for Nanxun to build a global tourism resort.The healthy development of Nanxun ancient town has great significance to the tourism industry of Nanxun.The government as a major force behind the development of Nanxun ancient town,the town to play its functions to improve operational efficiency,improve the organizational structure,strengthen supervision plays an important role in promoting,effectively promote Nanxun town out of the homogenization,the establishment of long-term mechanism of protection and utilization of the ancient town culture.Therefore,it has great significance to explore the governmental functions of Nanxun ancient town.On the basis of the relevant literature,the article expounds the definition of the ancient town,the government functions and the new public management and the new public service theory.Through reviewing the research results of conservation,utilization and cultural construction of historic towns at home and abroad,this article expounds the development status of Nanxun ancient town from the aspects of planning compilation,tourism matching and comprehensive management.From the perspective of government functions,this article analyzes the shortcomings of Nanxun local government in the development of Nanxun ancient town from five aspects of planning,decision-making,organization,coordination and supervision,and makes an in-depth analysis to the causes of the problems.through the governement play role in five aspects of planning,decision-making,organization,coordination and supervision,Clarify the right?responsibility and interest of government in the development of Nanxun ancient town,Clarify the boundary between the government and the market.Constructing the "four in one" cooperative mechanism of government departments,social organizations,enterprises and the public.Effectively solve the problems of the operation of the ancient town,such as low executive efficiency,lack of planning features,loose organizational structure,imperfect cooperation mechanism,and weak operation supervision To enhance the effectiveness of government functions,and to create the model of Nanxun characteristics in ancient town development and protection management.With the Nanxun ancient town for the background in the artcle.From the angle of government function,five aspects of planning,decision-making,organization,coordination and supervision are put forward.Construct the "four in one" cooperative mechanism of government departments,social organizations,enterprises and the public.Establishing a long-term mechanism for the protection and utilization of Nanxun ancient town.It effectively solves the problems existing in the five aspects of planning,decision-making,organization and management,cooperation mechanism and operation supervision of Nanxun ancient town.effectively solves the problems existing in the five aspects of planning,decision-making,organization and management,cooperation mechanism and operation supervision of Nanxun ancient town.which provides a new perspective for the study of the operation and development of Nanxun ancient town,provides a practical reference for the development of ancient towns and even tourism.