Governance Of Public Opinion In New Media Era

In recent years,The desire of the public for their own interests is growing and information technology continue to develop,the number of netizens increased.The network has increasingly become an important way for the public to express their views and participate in social management.On the contrary,it has become an important window for the government to understand the public opinion and understand the actual situation of social development.This change puts forward higher requirements for the government's ability to govern.In the new media era.,the government controls and guides the Internet public opinion,and communicates with the public and new media from the media to actively guide the network to the front.How to change the concept to adapt to the current situation changes,reasonably respond to the network public opinion crisis,resolve social contradictions,and maintain social harmony and stability have become a major test for the government in the new media era.In accordance with the research ideas of "propose a problem—analyze the problem—solve the problem",this paper takes the research perspective under "new media"as the innovation point,and comprehensively uses the research methods such as literature research method,data analysis method,comparative research method and case study method.Carry out research work on public opinion governance of local government networks in the era of new media.This paper first defines the related research concepts and basic theories such as network public opinion and new media.Secondly,it summarizes and analyzes the relevant data published by the People's Daily Public Opinion Monitoring Office to understand the current situation of domestic Internet public opinion;then,combining existing literature and data,This paper analyzes the dilemma and causes of network public opinion governance in the new media era,and summarizes the current measures taken at home and abroad.Finally,combined with the above research conclusions,it proposes a new media era from four aspects:governance concept,governance subject,governance model and rule of law system.