A Research On The Construction Of Marxist Media Discourses In The Internet Era

The construction of Marxist media discourse in the Internet era is an important task proposed by The Times,and its core problems are the authenticity of media discourse and the maintenance of Marxist media discourse power.It is related to the premise and basic issues of the construction of Marxist media discourse in the Internet age,the essence and characteristics,structure and function of Marxist media discourse in the Internet era,as well as the basic principles and significance of its construction.The disorder of media discourse in the Internet era and its challenges to Marxist media discourse power,the development of media technology and people's theoretical research on media discourse make it necessary and possible to construct Marxist media discourse in the Internet era.The basic problem to be solved in constructing Marxist media discourse is the relationship between fact and value.Western mainstream communication studies are mainly conducted under the guidance of positivism and scientism.In the field of media discourse,they deny the organic connection between facts and values,and castrate the nature of rights of discourse,and separate scientism and humanism from the unity of human objective activities.Especially one of the important branch of media discourse,news discourse liberals deliberately outstanding phenomenon is real,emphasis on news,zero degree writing,journalistic professionalism beyond class,group,and the interests of the state of "free,objective and fair",to lessen the ideological attribute of news discourse,denied the unity of truth and value.In practice,liberal media discourse tends to be a profit-making tool of capital,blindly chasing commercial profits.In the post-truth communication,journalism professionalism is in trouble.Marxist media discourse not only pays attention to the objective reflection of specific facts and truth,but also pays attention to the scientific disclosure of the essence of facts and the law of the development of human society.It is characterized by openness,economy,political nature and culture for the liberation of human beings and society.From the perspective of structure,media discourse is an organic whole including subject,communication medium and audience.In the Internet age,because of complicated media discourse context,the media discourse subject faced multiple contradictions,especially the impact of the liberal media discourse abroad,domestic for profit,some commercial media and the media hyping consumerism,vulgar and vulgar culture,Marxism media discourse subject identity crisis emerged.The construction of Marxist media discourse subject needs to adhere to the people-centered people-centered approach,overcome the fear of using new media technology,adhere to to the theory of Marxism and socialism with Chinese characteristics,and realize the collective identity and individual identity of Marxist media discourse subject at a new height.In the Internet age,Marxist media discourse communication technology keeps progressing,showing the trend of rapid media integration and continuous innovation.In terms of communication methods,media discourse communication in the Internet age mainly includes virtual presence communication,social interaction communication communication and artificial intelligence communication,which effectively reshape interpersonal relations,promote social communication and rebuild the ecology of public opinion.The acceptance of media discourse in the Internet age should adhere to to the Marxist cultural leadership,the concept of mass history and the mass line,so as to to make the audience of media discourse change from the target object controlled by capital logic to the social historical subject that breaks through the hegemony of western discourse and gets rid of capital logic actively.Through practicing in long time,Chinese Communist Party has found a successful way to accept media discourse.Today,scientific construction of Marxist media discourse needs to follow the principles of The Times,science and value,and unify them organically.The construction of Marxist media discourse in the Internet era is of great significance.Theoretically speaking,it is helpful to promote the Sinicization,modernization and popularization of Marxism.It is helpful for the pluralistic and scientific development of media discourse theory in contemporary China.Practically speaking,it contributes to the construction of contemporary Chinese discourse system.It is helpful for the establishment and maintenance of Marxist media discourse power.It will help to realize the Chinese dream of the great rejuvenation of the Chinese nation.