A Study On The Strategy Of Improving Customer Loyalty Of Yingke(Foshan) Law Firm

With the reform of China’s market economy system,China’s market economy shows a good development trend.However,with the development of the market economy,a large number of commercial disputes arise,resulting in the increasing number of litigation and non-litigation cases in China.Moreover,with the increasing demand for legal services,the number of lawyers and the number of law firms also show an exponential growth trend.However,China’s lawyer industry has not formed a scientific development mechanism,and the whole industry is still facing the development dilemma of small scale,poor concentration,weak professionalism and weak comprehensive strength.Yingke(foshan)law firm,affiliated to yingke law group,is the largest and most powerful legal service agency in foshan.However,yingke(foshan)law firm is currently facing the development situation of low customer loyalty and high customer churn rate.How to retain existing clients in the increasingly fierce legal service market and improve market share has become a difficult problem for yingke(foshan)law firm.Clients are the most important resources for law firms,and high-quality clients are the cornerstone for the sustainable development of law firms.Digging deep into customer value and improving customer loyalty is a powerful weapon to enhance the profitability of law firms and occupy the market.Based on the customer loyalty theory,using literature data method,questionnaire survey method,statistical analysis,etc.,in-depth analysis of yingke(foshan)law firm customer satisfaction,marketing strategy and customer management present situation,points out that the legal service quality of tangibility,reliability,responsiveness,assurance,customer care is the influence factors of customer loyalty.By 66 valid questionnaires,the customer loyalty of yingke(foshan)law firm has carried on the descriptive analysis,validity analysis,correlation analysis and regression analysis,obtained the customer marketto incorrect judgment,not accurately distinguish between customer value and service function defects affect customer satisfaction,absence of law firm brand image management is the root cause of customer loyalty in yingke(foshan)law firm.In draw lessons from other countries and regions of advanced ideas,expected yingke(foshan)law firm can by improving customer management,strengthen supervision,improve risk control to improve customer service satisfaction;through ascend customer value,attaches great importance to the customer transfer value,enhance brand image to retain customers,increase customer loyalty.