Research On Social Moral Responsibility Of Internet Enterprises

With the rapid development of Internet companies,the scale advantages and application advantages of China's Internet companies are increasingly prominent.At the same time,influenced by the concept of corporate social responsibility in the international community,social development also puts forward a higher level of moral demand and social expectation for Internet enterprises.As an economic entity with independent legal person qualification and an ethical subject of freedom of choice,enterprises should fulfill their moral responsibilities.Therefore,this topic "Internet corporate social moral responsibility" is coming into being.The social moral responsibility of Internet enterprises affects any corner of the enterprise and people's daily life.It thinks that as a part of the society,the enterprise should bear ethical and charitable responsibilities,especially ethical and charitable responsibilities in addition to the economic and legal responsibilities that must be performed.In recent years,Internet companies have undertaken various obligations and responsibilities for social development and made outstanding contributions.With their own scale advantages,Internet companies actively guide the public awareness of the whole people and participate in the public welfare,and build charitable public welfare network platform,especially the way of network public raising,to further improve the efficiency of public welfare,and promote medical,health,sports,travel and so on for various charity and charity sale activities and the convenience of the people.APP software has helped to solve the problems of people's livelihood and employment.Internet companies also use their own orientation advantages to support fixed or fixed areas.Ma Yun,Ma Huateng and other Internet entrepreneurs play an entrepreneurial spirit and lead a group of young people to succeed and make great contributions to charity.Contribution.However,there are still some problems in the process of constructing corporate social moral responsibility by Internet companies.For example,the negative network resources are flooded,the lack of honesty and credibility that can not be monitored by the law,the negligence of the employees in the Internet industry,the vicious competition of the Internet industry and the problem of industrial monopoly are common.Therefore,what kind of social moral responsibility should be undertaken by Internet enterprises and how to assume social and moral responsibilities has become an important topic in the new era.By using the methods of literature research,theoretical analysis,system theory and multidisciplinary research,this paper makes a demonstration and analysis of the social moral responsibility of Internet enterprises from the background,the theoretical basis,the status analysis and the construction path,and uses a very rich BAT.The relevant cases are used as a reference for empirical analysis.Finally,based on the comprehensive nature and content nature of the topic,new ideas and methods to solve the problem are put forward.With the help of the moral quality,the attitude tendency of the enterprise and the public opinion pressure and the traditional morality,the enterprise's behavior is restrained.In this process,the social moral responsibility of the enterprise is gradually cultivated.