Research On Public Policy Communication Of Zhuanghe Market Supervision Bureau

Since the 1980 s,the dissemination of public policies has played an important role in dealing with people’s livelihood difficulties,managing daily public affairs and maintaining social welfare.Especially because the modern government has transformed into a service-oriented government,and the development of e-government and Internet is very rapid,the dissemination of public policies of government and various organs and units has obviously become an important means to improve the credibility of various units and enhance the efficiency of government work.In the process of disseminating public policies,the governments of provinces,cities and counties across the country are constrained by various factors.There are still many problems,which lead to the unsatisfactory effect of policy implementation.What is more serious is that the image of the government is destroyed in the public mind,and the credibility of the government and the social reputation are adversely affected.To improve this situation,we need to vigorously enhance the ability of local governments to disseminate public policies.This paper evaluates the current communication situation of Zhuanghe Market Supervision and Administration Bureau by means of literature research,investigation and research,combined with practice,norms and empirical methods,using public management knowledge,and then investigates the communication effect of Zhuanghe Market Supervision and Administration Bureau.It analyses the current market of Zhuanghe City from the perspectives of government administrators and disseminators,respectively.The problems existing in the public policy communication of the Supervisory Administration and the reasons for these problems are analyzed,and the strategies to improve the efficiency of policy communication are put forward.