Discourse Analysis Of Wechat Public Number "Xiong'an Release" From The Perspective Of Political Communication

The media has played a key role in many aspects,like political propaganda,public opinion guidance,social education,and social supervision etc,for a long time.With the development of the media format,the social media tools represented by self-media has become the new key way to media.The Communist Party of China has attached great importance to the role played by the media,especially the government media,in political communication.As an important project in socialism construction with Chinese characteristics in the new era,the planning and construction of Xiong'an New District not only has attributes in economic and social,but also has attributy with strong political to the society.In the construction process of Xiong'an New District,it is of great significance to the Xiong'an New District to effectively promote the reputation of the Xiong'an New District and strengthen the effectiveness of political communication with the use of media.In this paper,it analyzed the content and discourse of the official WeChat public number Xiong'an release of Xiong'an New District based on the communication paradigm,discourse analysis and communication influence from the perspective of political communication.In respect of the content,the organization structure,release characteristics,information sources and classifications of “Xionan release” were analyzed in this paper.Based on the "news schema" theory made by the linguist Vatican Dick who is in Dutch with the appect of discourse analysis,the tweet of "Xiong'an release" was deconstructed to some research factors,that is "outline"(title and lead),"scenario"(story and background)"Evaluation"(oral reaction and conclusion),to conduct discourse analysis,and research on its strategy in the choice and application of news discourse for the purpose of political communication.According to the analysis,the following conclusions can be drawn: it can be seen that “Xiong'an release” takes the propaganda paradigm as the core content,and it also draws on the dissemination method of the journalism professionalism paradigm in aspests like,roports,criticizes and problem disclosure of major events and the use of strategies in discouse,from the aspects of organizational structure,topic setting,discourse strategy and user feedback.Seen from the perspective of communication effects,it can find that the influence of the dissemination of "Xiong'an release" is insufficient,however,from the perspective of user feedback analysis,it can get that the political propaganda,public opinion guidance,social education and other goals caused by “Xiongan Release”that needs to achieve in political communication has been realized to some certain extent.According to the analysis of the problems of communication strategy based on the perspective of political communication mainly,the problems include the some aspect as following: First,the form of tweet is relatively simple,second,the official color of news discourse is strong,third,the number of topic about the people's livelihood is relatively less,fourth,it lacks enough interaction with users.To solve the above problems,there were four suggestions to optimize the communication strategy of the "Xiong'an release" putting forward.First,enrich the form of communication,second,improve the discourse strategy,third,make further improvement of content production,and the fourth is to enhance the interaction with users.