"Cloud Party Class" Micro-video Research On Youth Ideological And Political Education

Since the founding of the Party,the Communist Party of China has always attached great importance to the education and training of the youth reserve team,especially the ideological and political education of the youth.In December 2000,at the Fourth Plenary Session of the 14 th Central Committee of the Communist Youth League,Hu Jintao,Vice President of the State,for the first time linked the concept of Youth Ideological and political education with the Internet,and proposed that "youth ideological and political education should take the initiative to occupy a new position on the Internet."The new social environment and communication pattern,as well as the rise and development of micro-video party lessons,pose new challenges to youth ideological and political education.How to ensure that the majority of young people have firm beliefs,how to enrich the forms of Youth Ideological and political education participation in the Internet environment,and what new changes will occur in the ways of Youth Ideological and political education,which will bring new situations and new problems to youth ideological and political education.Further research is urgently needed.Based on the News Frame Theory,this paper takes the report of Youth Ideological and political education in the "Yun Party Course" micro-video as the research object.Through the analysis of the structure framework of the framework theory proposed by Zang Guoren at three levels,it is found that,from the perspective of the theory of news framework,the characteristics of the News Frame Theory of Youth Ideological and political education report are as follows: Firm faith in the high-level structure Following the theme keynote of the Party,focusing on the narrative with the dominant explanation of doubts in the middle-level structure,and pursuing the affinity and fashion discourse form in the low-level structure.Finally,through the analysis of the causes and effects of the above-mentioned framework,several understandings and reflections have been formed.First,from the perspective of media framework,"Yun Party Course" micro-video platform fully follows the top-level design principles,and establishes a clear organizational mechanism and issue planning.Secondly,from the perspective of news framework,in the process of forming and realizing the reporting framework of Youth Ideological and political education,producers fully dominate the whole text construction,topic setting and discourse production.Thirdly,in the ideological and political education of young people in the new era,the network has both working and cultural attributes.Finally,I hope this paper can play a positive role in the practice and innovation of micro-video party lessons and Youth Ideological and political education,in order to better promote the construction of Marxist learning party.