Research On The Image Construction Of Hainan Free Trade Zone By Government Short Videos

The forms of city image communication have been changing rapidly with the development and integration of media.In recent years,short video social media platforms have developed rapidly.While expanding the channels of interaction,they also provide a new way of thinking and channels for city managers to?propagate city images.Government departments also began to participate in the construction and communication of the city image in short video platform.This dissertation chooses Hainan government short videos of Tiktok as the research material,adopting quantitative and qualitative research methods,and tries to analyze the research materials by using the theory of communication.Moreover,this dissertation carries out academic research on the image construction of Hainan Free Trade Zone by the government short videos.This dissertation focuses on the current practice of building free trade zone in Hainan province and the practical problems of its regional image construction,which has both academic value and good practical significance.The introduction of this paper introduces the research background,research significance,research status,research objects and research methods.The first chapter introduces the basic situation of Hainan government Tiktok and Hainan government short videos.The second chapter is mainly about the image communication of Hainan Free Trade Zone in government short videos.The third chapter analyzes the image transmission path of Hainan government short videos.The fourth chapter discusses the optimization strategies of Hainan Free Trade Zone image publicity by using short videos.This dissertation concludes that Hainan government short videos enhance self-expression of Hainan Free Trade Zone.They also improve social attention to Hainan Free Trade Zone through various video means and realize the positive publicity and public opinion response.At the end of the dissertation,it puts forward a few image communication strategies according to the image construction of Hainan Free Trade Zone by government short videos: Firstly,all levels of government departments in Hainan should keep pace with the times and complete the government short video communication system.Secondly,they should pay attention to the integration of media and enhance the influence of Hainan government short videos.Thirdly,they should innovate short video content,and deeply exploit more short video themes of Hainan Free Trade Zone.Moreover,they should update the communication concept and realize the diversification of government short video genre.The aim of this dissertation is to promote all levels of Hainan government departments to correctly understand the current situation of the image construction in government short videos,summarize their advantages of communication,rationally recognize the shortcomings and problems,and make good use of the short video as a new media form to carry out the image construction of Hainan Free Trade Zone.