Research On Content Production Of Government's Short Video Based On Tik Tok

With the development of Internet technology and the popularization of mobile smart terminals,the audience 's reading habits and information receiving methods have also changed.The short videos that have emerged have attracted the attention of most audiences and have gradually replaced the traditional video media.In 2018,Government's short video achieved a blowout development,which means that following the "two micro-end",the new government affairs media has entered the 3.0 era.Government's short video breathes new life into the promotion.Compared with government's Weibo and government's WeChat,government's short videos resort to the way of visual and auditory communication,which has a more direct impact on the audience 's senses.It is young,life-like,and entertainment the expression of content has broken the stereotype of boring,tedious,and tedious when the government carried out government affairs propaganda,and narrowed the distance with the audience.This research is based on the Tik Tok short video ecological service platform "Feigua Data".The most popular accounts and short videos in the government rankings are selected as the research objects.The content analysis method and case analysis method are the basic research methods to discuss the short Tik Tok government affairs shortcomings.Content characteristics and production mechanism of the video.The study found that the field of short video has entered the stage of vertical subdivision and professional cultivation.The short content of Tik Tok government affairs video is strongly adapted to the short,flat,and fast features of Tik Tok platform in terms of subject content and expression.The source of content production tends to be original.Materials and content production methods show an increasingly professional trend.On the content transmission channel,Tik Tok government affairs short videos rely on the advantages of the "byte system" product ecosystem and Tik Tok platform to achieve partial linkage transmission.Taken as a whole,the creativity shown in the Tik Tok government affairs short video provides new possibilities for the combination of government affairs platforms and "Internet +".At present,the Tik Tok government affairs short video urgently needs to improve the production strategy according to the existing problems.In the production of content,we must cultivate high-quality original content,build professional production lines,improve policy support and industry norms.Production and government propaganda can make use of the short video bonus to create a new situation for the development of new government affairs media,and realize the benign interaction and communication integration between the official and nongovernmental public opinion fields.