On The Anti-monopoly Regulation Of Internet Enterprises' Bundling Behavior

Over the years,the Internet related enterprise fast development,it is not only an opportunity,more challenges,Internet companies to obtain ultra high profits,use of its advantage position in the relevant market,the implementation of the conduct of the abuse of dominant market position for sale,to eliminate and restrict competition in the market,is not conducive to the development of the Internet industry,also go against the whole Internet industry innovation,also caused damage to the stability of the market order,the infringed product users to choose.Traditional enterprises are different from Internet enterprises.How to define tie-in sales and the challenges brought by illegal tie-in sales of Internet enterprises are analyzed in combination with relevant cases.And make Suggestions on how to regulate it.This article mainly from the Internet companies sell behavior,and how to analyze on the anti-monopoly law to regulate and discussion,this is mainly includes four parts,the first chapter for the Internet companies sell behavior and its antitrust overview,this paper introduces the definition of general advertising behavior,Internet companies sell behavior the unique characteristics of Internet businesses for sale behavior has universality,concealment and mandatory,according to its particular features according to the characteristics of the Internet enterprise sale behavior can be seen to constitute the Internet enterprise illegal sale behavior must have the relevant factors.On the basis of the analysis of Internet companies sell behavior,the necessity of antitrust regulation for its brings new challenges to carry on the analysis,for the legitimate rights and interests of Internet users of products and the competition can get effective protection,establish a good market order,improve the law enforcement of form a complete set of rules,are very necessary.The second chapter to countries outside the Internet sale enterprise behavior and the antitrust regulation on antitrust investigation,combined with the American company Microsoft into this case and the European commission for the company outside of these classic case analysis to our country enterprise Internet advertising behavior bring some inspiration,Microsoft case for ten years ago,the rapid development of science and technology,once considered unbeatable giant is now fading,manifest in innovation in recent years.As the Internet industry continues to grow in all directions,Microsoft's prospects are far less promising than those of apple,Google and Facebook.When we review the case,it's worth exploring what happened.At that time,the dispute between Microsoft and netscape came to court,and netscape declined before the trial was over.They have invested and paid a lot forit,but it is not judicial litigation that has led to its monopoly being broken,it is competition in the market that is the real reason.Law enforcement agencies should speed up efficiency in the process of law enforcement,and improve and break through their procedures in the process of law enforcement according to the characteristics of the Internet industry,and make innovations to minimize the conflict between rapid market change and slow law enforcement.The commission on the Google penalty give us inspiration,for Internet companies to violate the rules of market thing is not to touch,they all have the basic market,market monopoly of the baseline untouchable,once made in violation of the market rules of things will be taken to the survey,must accept the legal trial.The third chapter mainly analyzes the current situation of anti-monopoly regulation of Internet enterprises' tie-in behavior in China.Due to the rapid development of economy and science and technology,the competition among Internet enterprises is also increasing.Internet companies in order to get high profits,the use of its advantage position in the relevant market,the implementation of the behavior of the abuse of dominant market position,to eliminate and restrict competition in the market,in the relevant market for tying the unfavorable to the development of the Internet industry,also go against the whole Internet industry innovation,also caused damage to the stability of the market order,violates the product user to choose.They then carry out tie-ups to exclude or limit competition.Typical cases,and combining with the existing laws and regulations were analyzed,and put forward the necessity of antitrust regulation on Internet companies,found that Chinese Internet companies has some deficiencies in the process of sale,or sell for lower and lower the difficulty of the Internet companies,has more on bundling,and junction between sellers and tie-in sale product are independent of each other,and can cause damage to the market.Chapter iv based on Internet companies sell behavior to the defects of antitrust regulation to perfect our Internet companies sell behavior of antitrust regulation,and put forward a little advice,in the Internet companies should form a line corresponding matching rules,the standard for sale in Internet companies should re-examine,for the burden of proof of the relevant system to further improve the standards of products users welfare analysis the rationality of sale behavior,in order to promote stable and healthy development of the Internet market in China.