Research On The Anomie Of Information Dissemination Of Internet Charity

New media as the technical basis of internet charity,its high information dissemination speed as well as multiple forms of expression and the virtual simulation environment brings public empowerment potential which means reallocation of power,self-acquisition and aggregation of individuals' power.Nevertheless,the empowerment of new media is also a ‘double-edged sword' because it brings freedom of communication and discourse power along with various types of dissemination anomie caused by its virtuality and anonymity.Internet charity always affects the public sentiment due to its altruistic feature.And real cases like ‘Nanjing Ke Lei incident',‘Zhihu Tong Yao charity fraud',‘Luo Er incident',‘The same birthday incident',‘Wang Fengya incident' all raised attention from the public.However,the false information published is not the only reason for the outbreak incidents.In fact,every single repost by internet users can be the trigger.On the one hand,some people turn the online donations into deception,consuming the kindness and trust of the public.On the other hand,the public concerns the charity events in an irrational way by spreading the information on the internet which aggravate the incidents' impact and it will only lead to a double-lose situation if it goes on like this.Under this background,it is particularly significant necessary to study the anomie of information dissemination and regulate internet charity behavior and construct a rational environment for public discussion.From this perspective,my study can be divided into the following four parts:In this context,studying the anomie of the internet charity information disseminations,regulating online philanthropy,constructing a benign environment for public opinion supervision is particularly important.Using these as starting points,this study could be divided into four parts:Part one,to define internet charity from the notion of charity and to demonstrate the technological base and information dissemination operational mechanism of new media.Part two,to summarize the anomie representation of internet charity information dissemination.This research splits internet charity information dissemination into mobilization process,participation process,administration and supervision process.During the process of mobilization,anomie manifests as the source distortion,inflammatory hype and irrational participation.During the process of administration and supervision,it embodies as the opaque of management of funding and ‘carnivalization' of public opinion.The anomie increases the social confidence crisis,which not only destroys individuals' right of seeking help,but also impedes the development of nongovernmental charity.Part three,to analyze the phenomenon of the internet charity information dissemination anomie.This study argues that it is due to the dislocation of multiple values,the media technology progresses and management lags.Firstly,due to the public communication is reconstructed by new media technologies,the authority of social management level disappear with the integration of public and private communication,which also weakens the binding power of reality ethics.In addition,the multi-directional information flows in the internet charity communication increases the difficulty of the information checking,which is easier for the false information to stay concealed.What's more,due to the symbolic interaction and limited source of public information the emotional and social relationships become the main source of trust instead of authentic information.Secondly,in a semi-open communication environment,the over-inflammatory charity information facilitate to connect different groups and to trigger group behaviors like mutual imitation.Thirdly,the charity information released by an individual is facing an awkward dilemma because it is not regulated according to Charity Law of People's Republic of China.And the complex litigation process also makes it difficult for the public to protect their rights through legal approaches.Fourthly,the malfunction of the government's traditional regulatory and the inefficiency of Internet supervision allowed public opinion supervision to seize the highlands.Part four,the government and authorities must follow the principals of ‘Tempering Justice with Mercy' and ‘Cooperative Governance' in supervision of the internet charity.Specify the regulation aimed at internet charity through legislation so as to control the internet charity fraud.Besides legislation,the online platform should establish and improve the information disclosure mechanism in order to enhance the public transparency.It is also needed to introduce the third-party supervision mechanism into the system by collaborating with media and the public.As for the public,every individual is supposed to apply a basic communication theory of self-discipline and ethics based on responsibility theory which will finally lead to modern charity culture and make it a common consensus.