Based On TPB Theory The Empirical Study On Behavioral Intention Of Beijing Citizens Participate In Winter Sports

China had successfully applied for hosting the 2022 winter Olympics In 2015,our national people are very proud of that,because Beijing is the only country that had hosted winter and summer Olympics games in the history of the Olympic Games.Now Beijing is planning for the arriving winter Olympics,and Beijing citizens' enthusiasm for the winter Olympics is also very high.Achieve 3 million people participate the winter game is the most biggest mission from now until 2022.So I hope take this opportunity to survey the factor of Beijing residents taking part and the characteristics of Psychology and behavior in skilling sport in the winter.Then,putting forward the corresponding policy for Beijing's ice and snow sports development.The paper mainly based on TPB theory,analyzed the development and application of the TPB theory,through the literature search,we know that in our country,There are less study that Based on TPB theory for the behavior of the public in the winter sports.That's why this paper is more meaningful.Before assuming,I analyzed the history and current situation of the winter sports in Beijing.Through the investigation of the current situation,I analyzed the characteristics of Beijing residents in the winter sports.Then the scale development of TPB model was carried out,extracted a total of 356 valid samples.From the influence of Beijing residents to participate in the winter sports,including the attitudes for attending the winter sport,subjective norm and the perceptual behavior control.Then analyzed data,including the reliability and the validity the dimension of descriptive analysis,and the correlation dimension analysis,finally established the multivariate regression analysis.Through the study,the positive of the attitudes,subjective norm and the perceptual behavior control of the Beijing citizens have a significant positive impact on the intention to participate,and the positive intention of participation is significantly affect the participation behavior.Based on the above,this paper puts forward suggestions from attitudes for attending the winter sport,subjective norm and the perceptual behavior control,for better guide Beijing residents to participate in the winter sports behavior.