The Government Supervision Research Of Sales Misleading In Life Insurance

Since the 18 th National Congress of the Communist Party of China,China's insurance industry has achieved leapfrog development.The insurance industry has become an important financial industry in China and plays an increasingly important role in promoting social stability,dispersing social risks,and providing people's livelihood security.However,compared with the insurance countries such as the United States and Japan,many problems in the development of China's insurance industry need to be solved urgently.In the life insurance field,the sales misleading problem is particularly prominent,which has become an important obstacle to the development of China's life insurance industry.The sales misleading behavior in life insurance not only damages the rights and interests of insurance consumers,but also affects the social image and reputation of the life insurance industry,which has shaken the foundation of the long-term development of China's insurance industry.In order to protect the legitimate rights and interests of insurance consumers and promote the healthy and stable development of the industry,legal,compliant,reasonable and effective government supervision is imminent.This paper adopts the case analysis method,starting from the sales misleading cases in the four cities of G province in recent years,on the basis of summarizing the sales misleading supervision experience and learning from the successful experience at home and abroad,using the government regulation theory to sort out the difficulties and reasons in the sales misleading government supervision process,and point out the recommendations on sales misleading in life insurance government supervision.This paper is divided into the following sections:The first part introduces the background and significance of government supervision research on sales misleading in life insurance,sorts out the information asymmetry theory,principal-agent theory and government regulation theory related to sales misleading supervision in life insurance,and carries out the analysis of the domestic and foreign literature on sales misleading supervision.The second part,through the typical case analysis of the sales misleading government supervision process in the four cities of G province in recent years,summarizes the main species and the difficulties in the supervision process of sales misleading in life insurance,and on this basis,The underlying reasons for supervision difficulties are systematically analyzed.In the third part,aiming at the difficulties and causes in the supervision process of sales misleading,from the perspective of the insurance supervision department,The following policy recommendations for improving the sales misleading supervision are proposed.Specifically,it includes improving the insurance supervision system,establishing and improving the sales misleading supervision mechanism,strengthening the supervision of products and contract terms,optimize the configuration of insurance regulators and resources,and strengthening insurance propaganda and consumer education.