Study On Government Behavior In The Development And Protection Of Geographical Indications

In recent years,as a major change in the pattern of the global economy,the protection of intellectual property rights has been more and more attention worldwide,geographical indications as an important intellectual property has been recognized around the world,many countries tried to dig through the and play its comparative advantages to improve its international market competitiveness of products,and "geographical indication" of this new type of intellectual property rights,also happens to be the effective tool to enhance the competitiveness of regional market.The trademark or product is not only the representative symbol of regional culture and regional image,but also has strong regional characteristics.At the same time,it can protect the products with regional characteristics and promote the development of the industry with regional characteristics.With the enhancement of the awareness of the protection of geographical indications in China,the number of geographical indications trademarks and products grows rapidly.Geographical indications play an important role in promoting regional economic growth and improving the level of regional economic development.However,due to the late establishment of the protection system of geographical indications in China,the current legislation on geographical indications is not perfect and the management level is seriously inadequate.Therefore,it is of great significance to study the protection of geographical indications.This research is about the actions of local government on development and protection of geographical indications in the region.Originated from Liuzhou,"Liuzhou river snails rice noodle" is a well-known local snack with specific quality and business reputation formed by specific natural and human factors in Liuzhou for a long time.Driven by the concept of industrialization,Liuzhou river snails rice noodle industry has achieved great development,with rapid growth of market scale,increasingly complete industrial chain and rising product popularity,bringing significant economic and social benefits.In 2018," Liuzhou river snails rice noodle " was approved and registered by the national intellectual property office as a trademark of geographical indication certification.In order to maintain the unified brand image of "Liuzhou river snailsrice noodle" and safeguard the legitimate rights and interests of trademark holders,the protection of the geographical mark trademark of "Liuzhou river snails rice noodle" has also become the focus of the government.The research object is the cations of Liuzhou city government on develop and protect of the geographical indication "Liuzhou river snails rice noodle",in the protection of the government behavior theory,new public service theory as the theoretical analysis tools,through literature research,case analysis,inductive analysis and questionnaire,the "Liuzhou river snails rice noodle" in the development and protection of geographical indication,Liuzhou status quo and the role of the government behavior,on the analysis of existing problems,and a model for the development and protection of geographical indications at home and abroad for reference,the area of government behavior experience,from the government,industry associations,enterprises and social public four governance body,The countermeasures and suggestions for do better on developing and protecting geographical indications are put forward.The details are as follows:the first chapter,through extensive reference to a large number of literatures on the research of geographical indications,the author has a deep understanding of the research status of geographical indications at home and abroad.Based on the research of domestic and foreign scholars,the paper summarizes the current status of geographical indications in China,reviews the relevant research on geographical indications at home and abroad,and finds out the key points and shortcomings of the current research through combing the existing research results,so as to provide reference and research basis for the research of this paper.The second chapter analyzes the basic concepts and connotations of geographical indications and local government behaviors,and defines the concepts of geographical indications and government behaviors according to the needs of this paper.This paper analyzes the effect of local government actions on geographical indications,which lays a rich basis for the writing of this paper.The third chapter,from the economic policy,provide public products and services,to eliminate the negative external influences,maintain the market order and legal protection,the government marketing and strategy as a whole six dimensions of specific analysis of Liuzhou city government in the development and protection of geographical indication "Liuzhou river snails rice noodle" the implementation of what kind of government behavior,the government behavior has what effect on the development and protection of geographical indication,now what is the effect.The fourth chapter analyzes the problems existing in the development and protection of "Liuzhou river snails rice noodle" geographical indication by Liuzhou municipal government and points out the reasons for the problems.The development and protection of geographical indications can promote the transformation and upgrading of regional economy and the development of relevant industries,which also provides valuable experience for the development and protection of geographical indications in other regions.Chapter five,drawing on advanced experience at home and abroad and combining with public service theory,puts forward Suggestions for better development and protection of geographical indications from the four main government,industry association,enterprises and the public.