Research On Government Image Dissemination Of Government Affairs Tik Tok

In recent years,with the rapid economic development and the iterative update of Internet media technology,China's new government media has also kept pace with the times and kept pace with the times.After going through the development stage of government affairs new media represented by government affairs microblog,government affairs WeChat,and government affairs APP,today's government affairs vibrato has also stepped onto the stage of history,formally forming a "two micro-ends flickering" government affairs new media communication pattern.Therefore,the concept definition and development status of government vibrato are sorted out,the influencing factors of the current government image transmission are analyzed,and how government vibrato spreads and shapes the government image of our country,and the corresponding development strategies are proposed for its shortcomings.It has become an important issue to make it play the greatest role in the government's image shaping.The overall process of this article uses content analysis and case analysis.Based on the "Feigua Data" platform from March to December 2019,a total of 500 government vibrato numbers listed in June were used as a sample to analyze the current situation of government vibrato,in order to prevent one-sidedness and ensure that the data is relatively comprehensive and Accurately,three national government vibrato numbers and four local government vibrato accounts are selected for research,and the classification of government vibrato organizations is mainly represented by seven categories such as police,judiciary,party and government organs.;Account area distribution in Guangdong,Hubei,and Zhejiang ranks in the top three,and user distribution is mainly in Guangdong,Shandong,and Jiangsu;content themes are based on law popularization,strong army patriotism,and positive energy messages.In the analysis of the existing problems in the spread of government affairs and the shaping of the government's image,the main body of the account has a lack of"columnization" thinking and a single element of communication;the account operation has an unstable local government release cycle;there is a heavy problem in account feedback Promote light services and other issues.Based on the above research,the strategy of enhancing the government image of government vibrato mainly focuses on shaping the three-dimensional government image IP,optimizing the release mechanism,promoting the development of professional operationmechanisms,and exploring interactive functions in depth.The creation of works is "user-oriented".To start,in order to better grasp its development status,so as to contribute to shaping the overall image of the government,which is convenient for the people and the people.In the case analysis,this article selects the first government affairs vibrato"Siping Police" with a fan count of more than 10 million in the whole network as an example.After selecting a sample and establishing a scale,it is analyzed that the account is prominent in the content topic Focusing on the popularization of law and contend the creation of original sitcoms,and the focus.on creating characters"personal settings",the use of Internet buzzwords and local dialects in the text characteristics,and the push time are in line with the user's active peak period,and like the end of the chapter The three dimensions of volume,comment volume and repost volume are used to analyze the communication effect.