The County Government Image Communication Researchsince We-media Era

New media technology innovation increasingly,The spread of information environment and the way changed dramatically.Under the new normal,China's media industry welcome in the new pattern headed by Microblog?WeChat?Mobile APP we-media and so on.Under the era of citizen media,everyone is a news agency,everyone has a microphone,the media has penetrated into various industries and fields,the government has stepped down from the managers "altar",into people's life.At this time in the period of social transition,The emergence of various social contradictions.and the"Flash" hidden in the public,all in testing the government's governing idea and the ability to image communication.The government image communication is dependent on the media,under the environment of information globalization,a small safety accident of an area,will get media attention around the world,and then interrogation the country's ruling idea.The current President of United States trump's "Twitter governance"?H5 live of Party secretary Xi Jinping Visit to the U.S.,declared the era of social media political is coming.Since 2015,State implement the strategy of "Internet +",and implementation government publicly,Higher requirements are put forward to government at all levels in China and all department,to protect government image and the ability of information dissemination.From the central ministries and commissions to provincial government,with more media resources and think-tank,have a certain degree of control over the media.For various counties government,to cope with the biggest media pressure,media resources is the least that can be used.The government at the county level asthe main implementer of the national policy,not only shoulders on the responsibility of maintaining one party government image,but also properly resolve the oversight and accountability of media and public,At this point,the top-down there is no perfect experience can be directly applied in the country.On the basis of the theory and practice of comprehensive,this text devote to improve county government image communication ability.By communication?Public opinion research,the basic theory of The spiral of silence and so on,to analyze the feature of modern information dissemination,what kind of relation with ordinary people's life.Through reality experienced by some practical cases of Ning Yang goverment,analyze the existing problems and reasons,summarize the government in special opportunities and challenges faced by the era.The ningyang county economy is smaller,belong to fiscal straight pipe county in shandong province.But the ningyang county propaganda department approved by the Propaganda Department of the Central Committee of the CPC as public opinion information straight to point,have showed Ningyang county pay attention to the government image communication.This text with some of the policies and decisions related to the government information dissemination of the central and state ministries in recent years,make the thesis more practical operability and guidance,to explore the road of improve county government image communication ability.