Lanzhou Mass Badminton Participants Behavior Research

This paper uses the methods of literature,questionnaire,interview and mathematical statistics to study the behavior characteristics of mass badminton participants in Lanzhou.This paper analyzes the basic characteristics and behavior characteristics of the participants from the time,form,space,mood,effect,route,consumption and motive of Lanzhou mass participation in badminton,and the promotion of Lanzhou mass badminton Healthy development,for the Lanzhou mass badminton to provide theoretical support.The results show that: first,Lanzhou mass badminton participants: age range between 36-50 years of age more;exercise years in 2 years more;69.7% in the form of doubles;there are more men than women,man married rate is far higher than women,male and female groups showed an imbalance.Second,participation in the movement time is relatively fixed,the frequency is 2 times a week,each exercise 2 hours;participation in the form of family,colleagues or friends,badminton associations,clubs,the form of relatively diverse;activities to indoor badminton venue.Activities are not subject to seasonal restrictions and other characteristics.Third,mass badminton participation in the high enthusiasm to understand the way badminton is a feather club or club and family,friends,colleagues and so on.Fourth,participants in each exercise consumption in 35-50 Yuan more;monthly consumption in 201-300 Yuan monthly income is 2600-4500 Yuan,more income is more stable,reflecting the high level of consumption in Lanzhou City,The concept of consumer awareness is good,clear and clear use of sports consumption and other consumer concept of consciousness.Fifth,the motivation of the participants to enhance physical and health entertainment more entertainment;reflect the badminton can meet the masses of physical fitness,recreation and other diversified needs.In view of this situation,the following suggestions are put forward:(1)reasonable use and planning of badminton venues distribution,so that people are more conducive to the use of good exercise time.(2)To establish a badminton brand awareness and participants of the healthy consumer awareness,so that the idea of making badminton city sports brand enjoys popular support,increase the mass badminton population,promote the vigorous development of mass sports.(3)To make full use of the role of Lanzhou City Yu Association,amateur club league,to increase the innovative forms of competition badminton culture activities,establish a modern society in line with the values,leading participants to develop good exercise habits.(4)The relevant government departments need to regulate the work of enterprises and institutions to increase the public leisure time,and a reasonable reduction in the cost of badminton courts to improve the physical exercise population.(5)To plan Lanzhou mass badminton sports events,such as the introduction of 3-man system and 4-person fun badminton game,can attract participants to participate in badminton initiative.