| Since 1986, the first dom estic golf courses- zhongshan hot spring golf club was founded, China golf developm ent is very rapid. That same year, the state sports commission issued the first in Beijing, hebei, guangdong and other places to carry out the notice of the golf, golf become formally to carry out the sports in China. Especially as the international Olympic committee in Oc tober 2009 by golf becom e in 2016 and 2020 summer Olympic Games of ficial competition projects, China and even globa l golf industry ushered in the era of booming. because of the particularity of sports, participating in sports motivation is obvious difference be tween other sports, they are involved in the understanding of the purpose is not only limited to physical f itness, they have com e to participate in the golf is not just to buy the sport, but the higher level of dem and, so to understand their thinking, is need ed for related researchers need to master the situation. This article through the literatu re material method, questionnaire survey m ethod, mathematical statistics method of golf in sichuan province to participate in the motivation behavior characteristics and its influencing factors in the investigation and study, and puts forward relevant Suggestions on this basis.Research shows that:(1) the participants’ gender characteristics in sichuan golf still not balanced, the difference in the sex ratio, the age of the participants are mainly concentrated in between 40 to 60 years old, veteran mainly between 2 to 5 years, the number of stages.(2) golf pl ayers’ participation m otivation mainly embodied in the leisure entertainment, physical fitness, not an obvious other m otives.(3) m ost of the participants for the cho ice of golf course en vironment and price requ irements is higher, higher demands on tim e also has a sm all number of participants.(4) golf course environment and service are the main factors influencing the participants involved in golf.On the basis of the result s, and puts forward the corre sponding Suggestions:(1) the club should take measures to intensify propaganda, attract more women and different ages of the participants choose golf.(2) referring to the m otivation of participants, reduce the stadium consumption, improve the stadium environment, improve the quality of field service.(3) golf club shoul d adjust holiday passenger capacity, build good stadium atmosphere.(4) the reasonable ad justment between each quarter, m arketing model between working days and holid ays, to s trengthen the construction of the stad ium, improve the peak passenger capacity... |
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