A Study Of Nanchang Golf Participants Basic Characteristics And Motives And Behavior Characteristics

The first golf originated in Scotland,in the 19th century to the United States,are popular around the world,after 1984,China Guangdong zhongshan three township's first golf course opened,as a result,the modern golf became popular in China.Golf in China's 30 years of development has experienced the rise of the early stage,middle stage and the current popularization stage.During the face various difficulties and hardships,but as things stand,the golf still kept vigorous development momentum.Golf became 2016 summer Olympic Games official competition projects,also will make its debut in the 2020 Olympic Games,which means that the golf development ushered in the new spring.In this paper,the Nanchang city golf participants of study motive and behavior characteristics,the results show that:1,31 participants age are mainly concentrated in Nanchang city golf-60 years old;Mostly male participants,the proportion of female participants is smaller,but the present the rise;Golf players most family harmony,monthly income,economic situation is good,and the vast majority of the participants have received higher education,education,quality is higher;Their professional business services as well as enterprises and institutions,mostly veteran in more than five years or so of the participants partial 2 participants to participate in activities,golf motivation mainly for fitness and entertainment,but some were to be social and broaden the connections of the participants,and there are some participants choose to participate in golf's motive is to reveal the identity and status of the individual.And most of the golf players is for a variety of motives and choose to participate in golf.3,because golf is time-consuming,so most of the participants choose golf exercise during the holiday season,playing frequency in the heavily over six times a month,close distance from the city golf club is more popular with the participants,but there are also some participants to stadium location considerations is not much,participants liked and seriously skilled,quality good playing with the ball friend,general in the spring and autumn who participated in the golf in the summer and winter.4 and the influencing factors of golf participants divided into subjective factors and objective factors,the subjective factors,the participants think is the biggest impact of the time factor,the second is the fitness consciousness,again is economic factors,as the physical quality influence factors of minimum.Objective factors which affect the largest is the space environment factors,the second is the stadium consumption factors,is a golf course services and position again,factors affecting the smallest is the surrounding facilities.According to the participant motive and behavior characteristics of Nanchang city golf movement research,put forward the following Suggestions:1,improve service quality of the golf club 2,improve the strength of the popularity of golf 3,actively develop the potential value of the golf club 4,strengthen the management and maintenance of golf course facilities.