A Study On The Influencing Factors Of Freshmen's School Choice In In Dependent Colleges

Independent college in China has been born so far,eighteen years from scratch to gradually develop,become an important part of China's higher education.Independent college development to the present,make full use of elite resources and civil power,for more people to accept the high quality of higher education possible.As of 2016,there are 266 independent colleges in China,most of them in the three batches of undergraduate enrollment,independent colleges and independent colleges,independent colleges and other private colleges and universities there is a fierce competition between students.For the independent college,"students that life",new school choice,enrollment publicity issues scholars have been concerned about.The study focused on exploring the influencing factors of the new college students'choice school,and selected 2016 freshman freshmen of two well-known independent colleges(Yunnan University Dianchi College and Yunnan Normal University College of Arts and Sciences)as the research object.Through the questionnaire survey,The purpose of this study is to explore the decision-making process of school choice in two schools,to understand the factors that affect decision-making in school choice and the extent to which each factor affects students in different family backgrounds.In order to find out the two well-known independent colleges to attract students to choose school factors and the lack of enrollment process,through the lack of lessons learned,and then for the new school,the same type of independent college enrollment and school construction countermeasures,to improve the quality of students And the education of students satisfied with the provision of useful reference.Through the detailed analysis of the survey data,it is found that two independent college students surveyed mainly from low-income or poor families in rural areas,the candidates choose the school mainly consider the college entrance examination results,employment prospects and professional strength and other factors,students are less satisfied with the school Collective sense of honor and so on.That there are three aspects of the problem:First,some students blindly choose school;Second,students are not satisfied with the school;Third,the school enrollment publicity problems.Put forward three countermeasures:First,students should strengthen the choice of school information access;Second,the campus culture to promote student satisfaction to enhance;Third,the independent college enrollment policy recommendations.