The Mainstream Sport Culture Construction Of China Sports Daily Olvmoic Games Reports In 21st Century

The mainstream sport culture occupies the leading position in the social and cultural patterns.It is not only a reflection of the will in ruling class and state,but also an excellent part of other cultural forms.It embodies the spirit of the times.The Olympic Games is a global sports feast,which impact and effectiveness are huge.As the organs of the State Sports General Administration,China Sports Daily served as the mainstream mission of the social culture transmission.In 21 st century,all aspects of our society are in a crucial period of development.So the mainstream sport culture needs to play its leading role urgently.This paper analyzes the text of China Sports Daily from 2000 to 2016.It takes Zang Guoren's frame analysis theory as the main method.In order to explore the framework and changes of mainstream sport culture.The study found that in the last five Olympic reports,China Sports Daily construct the mainstream sport culture of competition,humanity and happiness.It through the high-level framework of gold medal,participation,entertainment theme of the report,non-gold medal,beyond the national boundaries and lifestyle perspective;And the mid-level framework of women's volleyball team,Liu Xiang,the first gold reports,non-tournament events and the point view of comment;Last,the visual symbols and title features in the low-level frameworkExcept constructing the mainstream sport culture,its connotation has become more rational and diversified with the changes of times.After 2008,great attention has been paid to humanities and harmony,happiness and enjoyment.In the meantime,the gold medal and the competition have been constantly updated in the development.While the humanities and harmony being transferred in the calm and objective gradually.