Research Operation Of China Equestrian Tour Dalian Station

With the full-scale development of the Chinese equestrian preparations for the 2020 Olympic Games,the equestrian sports industry has ushered in an unprecedented favorable development environment.The groups concerned with equestrian sports have gradually grown.The vigorous development of events requires more professional competition operators and management personnel to analyze and study the equestrian tour of China.The current status of the tournament's operation in Dalian is summarized,and the problems in the operation of the competition are summarized,and countermeasures are proposed to provide a scientific reference for the decision-making of the equestrian sports operations in China,and to provide programs for the training of talents in the competition.This article takes the Tournament of Dalian Tournament of China Tour as the research object,and adopts the document management method,expert interview method,field investigation method,questionnaire survey method,mathematical statistics method,etc.to manage the management system and operation mode of the Tournament of Dalian Tournament of China Tour.A detailed analysis was conducted on the competition organization,market development,brand image,related supporting activities,media publicity,comprehensive protection,etc.,and reached the following conclusions.1.The competition is in place,elevating the city's popularity through equestrian competitions,promoting and driving the development of local cultural industries,and achieving good social benefits.2.The Dalian Stadium's event management system is government-managed,and the competition's operating model is hybrid.,The combination of “Government-led+Association Specialized Tournament Operations Team” has exerted great advantages.3.Dalian Station equestrian events have a wide range of supporting activities.Actively creating an equestrian event atmosphere,spreading event culture,equestrian knowledge and promoting equestrian sports.The development and improvement of the influence of the city of the competition 4.The Dalian station equestrian competition in the organization and management of the event personnel and documents management is lagging behind,events are single,equestrian related industries are not developed enough,horse culture products are not abundant,ticket sales are not Optimism,single channels,lack of new media,lack of spokespersons and other issues.Suggestions: 1.Establish an appropriate event management system and operating mechanism 2.Strengthen the training of equestrian technical personnel,especially the personnel of the tournament operations 3.Strengthen the level of competition operations management,especially the management of personnel,horses,certificates,etc.,use modernization,information Advanced and electronic management tools to enhance competition operations,improve the competition system,cultivate and create quality competitions to drive industry development and foster markets through races,increase the equestrian population base,cultivate children's interest in equestrianism,and establish young horses and postoperative reserve personnel.Further develop the equestrian market,improve the investment promotion and sponsorship system of the event,explore the derivative and extension products of the upstream and downstream events,and gradually form industrial operations.6.Use new media and technical means,event spokespersons to promote and enhance the impact of events and brand value.