Beijing Equestrian Club Management State Investigation And Analysis

After China’s entry into the21st century economy still maintaineda rapid growth, after the accession to the WTO on trade has gradually,but still to really integrate into the international community have longjourney. The second largest country in China, as a number of horses andequine business development and the economic development of our countryseriously. To change the backward appearance, must first change ideas,draw lessons from other into the experience of developed countries, buildindustry development environment, ready for Chinese-related industryrevitalization of positive, to adapt to the development situation of thenew periodThis research starting from the present situation of Beijingequestrian market development, understand the characteristics of theconsumers, demand, cognition, attitude, demand for the equestrian andexplore the factors that affect people on horseback, explore Beijingequestrian market development present situation and existing problems,and the factors affecting the development of the club, equestrian clubmarket development prospects in the future. Strive to grasp the marketinformation at the same time, reveals the equestrian potential demand ofthe market and opportunities, make riding club better meet market demand,improve the competitiveness of the club, to promote the Beijing equestrianclub healthy and rapid development, and provide theoretical guidance forthe development of Beijing equestrian club, to the relevant domesticmarket theory to do the beneficial supplement of the horse-riding club.This paper USES literature, comparative analysis, questionnaireinvestigation and mathematical statistics for the equestrian marketdevelopment present situation has carried on the investigation ofBeijing.Beijing equestrian club development present situation is notoptimistic, mainly because of the high operating costs and low utilizationrate of venues, better infrastructure and equipment status quo in generaland can be seen from riding in consumer behavior survey, riding consumersmainly male, age between31and40years old, level of education is givenpriority to with undergraduate course and specialized subject,professional distribution is given priority to with company white-collarworkers and self-employed, income level, focused on the monthly incomeof6000of above, consumer traffic mode is generally adopted by the self-drive, consumers in the number of men, far beyond the women, in thesurvey, most people this month to the number of the equestrian club arebelow2times, the person with higher income, said after the investmentwill be bigger and so onWith the rapid development of China’s economy, Beijing equestrianclub also render the geometric ratio increases, the number of how to runthe equestrian club has become a top priority, in this paper for theequestrian club management put forward the following Suggestions: to seekgovernment support, perfect the rules and regulations of the horse-ridingclub, to carry out the diversification of the horse-riding club, tostrengthen the connection between the equestrian club industry, attachesgreat importance to the service level.