Research On The Influence Of College Sports Culture In Hubei University In The Media Era

With the development of information technology and the maturity of Internet technology,the era of media is coming,which has great influence on our higher education system,especially the campus culture.The university campus sports culture is a part of the campus culture,is a kind of cultural form in the school,in the media age,the university campus sports culture communication caused a revolution,and before the propaganda team as like as chalk and cheese,core content etc.Therefore,under this background,it is urgent to excavate the connotation of the development of campus sports culture in Colleges and universities.In this paper,through literature,questionnaire,interview,logical analysis,hierarchy analysis,mathematical statistics,two universities in Hubei Province Based on the self media age,the influence of campus sports culture was investigated,aiming at contributing to the extension of Hubei province university campus sports culture influence.This study is divided into the following parts:The first part is the introduction,which mainly guides this research.Introduced the selected topic basis and research purpose and significance of this study,as well as the related research is expounded,at the same time introduced the related research,including the culture,campus culture and the concept of sports culture research,the characteristics of college campus sports culture,the literature about the media research as well as the classification of the media era sports cultural influence research;It mainly defines core concepts,such as campus sports culture influence and we media.The second part introduces the research object and method,mainly defines the research object,and summarizes the methods adopted.The third part is the media age the campus sports culture influence the results and analysis,mainly through actual investigation to make the whole research supported by data,analysis of the media age the current situation and problems of college campus sports culture influence in hubei province.At the same time,a mathematical model is constructed through analytic hierarchy process to provide a foundation for the analysis of influencing factors,and the factors influencing the influence of college campus sports culture and the difficult reasons are explained later.For the media under the age of college campus sports culture influence expanded countermeasure research,mainly includes the media age the campus sports culture influence the establishment of evaluation index system,influence factors analysis,since the media age of hubei province college campus sports culture influence the existing problems and reasons.Since the media age countermeasures of hubei province college campus sports culture influence mainly includes: encourage sports related since the media to participate in,to strengthen the investment of professional talents of campus sports culture,guide college students to use the media public opinion direction,to establish and perfect the system of college campus sports culture construction under the media age and so on four aspects.The fourth part is the conclusion and suggestion,inquiry into this article,in the process of college sports culture on campus problems put forward relative Suggestions and opinions,so as to promote the development of college campus sports culture.Through the above analysis,the following conclusions are drawn:1?the current evaluation index system of college campus sports culture influence from material culture,system culture,spirit culture,in three dimensions by means of material culture,system culture,spirit culture influence influence influence systematic analysis of the three indicators,can effectively reflect the influence of college campus sports culture,and accord with the characteristics of The Times development,and has strong operability and practical significance.2?through a line of sports teachers and students in colleges and universities to carry on the survey,the number of frequent use of the media rate is higher,and in the media age,through the media to disseminate the campus sports culture is accepted by most of the students this way,the development of the media is to promote development of college campus sports culture,but since the media that its role is not fully effective.3?the current social reasons,and the teaching purpose mainly students education and employment,against the background of university internal sports culture dissemination unattractive,lack of correct guidance,guiding force,lack of corresponding institutional guarantee will be strengthened,the need to encourage participation,construction of sports related media needs to be improved,promote university sports culture has a long way to go.