The Value Alienation And Reversion Research Of Competitive Sports In China

In the new historical condition that the People's Republic of China has been founded,while China has achieved great achievements in the development of competitive sports,they are also facing new opportunities and challenges.The fundamental,critical,and bottleneck problems in the development of competitive sports need to be further analyzed through Marxist standpoints and methods.How to re-inspect the dissimilation of competitive sports value in China,the way of analyzing the return channels of Chinese competitive sports from the perspective of Marxism,are latest problems that need to be solved urgently.It is also the requirements for sports colleges and universities to cultivate and practice Socialist Core Values.Both of the value alienation of competitive sports in China and Value Return are the research objective,with the methods of Literature Review,Case Analysis Method,Method of Semantic Differential,and Mathematical Statistics,and other methods,targeting on researching the theory and practice issues of alienation of the value of competitive sports in China.The main research contents and viewpoints are as follows:First of all,from the perspective of Marxism,widespread unhealthy tendency,and unbalanced development issues,which contain in competitive sports in China,have been pointed out.It holds the opinions that dissimilation of the value of competitive sports is mainly manifested in three aspects: the dissimilation of value subject and object,the dissimilation of value orientation,and the dissimilation of value evaluation.Secondly,pointing out the dislocation of personal values,which is,the irrational psychology of winning and that separation of object scales and subject scales are the internal causes of the alienation of competitive sports values;the negative effects brought by social development are the practical conflicts and multiple value impacts of the development methods of competitive sports.The lack of humanistic spirit and the moral decline caused by interest-driven induction are external causes.Thirdly,the necessity manifests itself in the value conflicts that require the return of competitive sports values,and the new era requires the return of competitive sports values;the possibility is manifested in the practice of the embodiment of socialist core values and meets the essential requirements of the spirit in Chinese sports.In order to realize the rational return of competitive sports value,the following suggestions are made: to promote the spirit of Chinese sports,reshape the values of competitive sports with Chinese characteristics;adhere to the principle of governing by law and punish the unhealthy tendencies of competitive sports;adhere to the principle of people-centered and restructure the evaluation index system of competitive sports In order to optimize the value of competitive sports to return to the environment.The management agency should establish a correct view of performance and innovate the competitive sports management system;the sports team should strengthen ideological and political education and improve the construction of competitive sports teams;the sports media must strengthen the construction of professional ethics,improve the supervision and management mechanism of sports reports,and broaden the return channels for the value of sports in China.