Comparative Study On The Operation Of Wushu Sanda And Taekwondo Clubs In Nanchang City

From the perspective of the official competition of the Olympic Games,the sport of sanda in China is far less than other Olympic Games in terms of communication,promotion and popularization.In order to find new ways to the development of wushu sanda,this study selected the nanchang city sports club,analyzing the present situation and problems of sanshou and taekwondo operations through the comparative analysis to find the gap and the influencing factors,and to promote the club promotion of wushu sanda.The results show that:Nanchang wushu sanda club is mainly engaged in chain operation,and the chain management of wushu sanda club is privately owned in the area of the venue and promotion methods.The number of members of each martial arts club is between 20 and 50,and between 35 and 50 yuan,most of the club members have a 30-50% renewal rate.The operation philosophy and service of nanchang wushu sanda club are similar,with the market as the guidance,the customer as the center,and the quality service as the embodiment of the purpose.The core services are :(1)provide sports venues and facilities for students;(2)start-up training courses;(3)open the training activities such as free fight and nunchaku.The operation means mainly includes membership promotion,event promotion,promotion and discount promotion.Nanchang wushu sanda club has better venues and conditions,and the class content and coach configuration can basically meet the needs of the club's scattered teaching.With male students and primary and middle school students,the promotion of wushu sanda and duan system is not ideal.Nanchang tae kwon do club operations more likely Yu Liansuo operations,sanshou is more opening boxer himself,tae kwon do club students far more than wushu sanda,taekwondo club promotion way than wushu sanda more rich,more attention to the promotion of online activities,class fees sanshou club 10 to 15 yuan,higher than that of the average member class rate is higher than that of wushu sanda.Wushu sanda is basically the same as taekwondo in the field equipment.Taekwondo promotion way relative to the sanda more rich,weekends and short-term training to promote more winter and summer vacation,sports clubs promote sanshou and taekwondo,through holding/host events and rank in model promotion mode are lacking;The number of taekwondo coaches is better than that of wushu.The promotion of taekwondo section system is obviously higher than that of wushu.It is suggested that wushu sanda club should strengthen propaganda,improve publicity efficiency,try various propaganda methods online and offline,and make marketing methods more diverse and reasonable.Operation mode need to improve for a long time,need the support of the competent department of the club,need more researchers to the operation mode of the operation mode and all kinds of sports club in-depth research;The competent department of sports club should not only support the fund,but also strengthen the supervision,evaluation and guidance of the operation of the youth sports club.