Study On The Interactive Between Sports Information Of Mobile New Media And The Participation Of Nanjing University Students In Sports

With the progress of science and technology.mobile new media terminal equipment has become one of the most important tools for people to send information.Compared with the other communication methods,mobile phone possesses more advantages such as convenient,real-time,interactive as well as individualized.In the mean time,the combination of mobile new media and traditional media with the mobile media has become the main way of the transmission of sports information and the university students are the biggest part of the users.As the audience of the sports information,how much influence does mobile new media have on them? To find out the question,we need to know the status in which university students are in contact with the sports information of the mobile new media.In this study,the methods of document investigation,questionnaire survey,mathematical statistics and logical analysis were adopted.Students from three universities of Nanjing which were Nanjing University of Posts and Telecommunications,Nanjing XiaoZhuang University,Nanjing University of Science and Technology were taken as the research samples.Combined with the classical “Uses and Gratifications” theory of communication,this paper analyzes the sports information needs of university students' mobile new media and the sports information of mobile new media.Further study on the interaction between the sports information of mobile new media and the participation of university students in Nanjing.It is believed that the promotion effect of sports information of mobile new media on college students' participation in sports activities in Nanjing is mainly reflected in the following aspects:Strengthening university students' consciousness of participating in physical exercise;The time of university students participating in Sports is increasing;Improvement of university Students' sports skills;Improvement of mental health of university students.At the same time,Nanjing university students also provide rich sports information for the Mobile New Media.Improved the mobile new media sports information click rate,expanded the mobile new media sports information dissemination range and so on.However,in the process of interaction between mobile new media and Nanjing university students,there are also some problems.For example,there are too many advertisements on mobile new media platform,which affects university students to get sports information quickly.Mobile new media sports video traffic consumption is too large,university students can not afford.University students stay on the surface of sports information and have not been fully implemented to participate in sports.University students pay less attention to sports knowledge and sports skills are difficult to improve.In order to better interact,we need to create favorable conditions for college students to contact new mobile media.Expand mobile new media,sports information and campus communication.Enrich the sports information content of the mobile new media.Strengthening the government's supervision of sports new media sports information.Correct guidance to the concept of College Students' sports value.