Research On The Application Of Mobile Media In The Dissemination Of Sports Information

With the continuous advancement and development of science and technology,the communication and communication tools of mobile phones from person to person have gradually changed into mass media,and their communication function has been increasing.The combination of it and the Internet has brought great challenges to traditional sports media.At the same time,it also brings more opportunities for development.Its integration with traditional sports media has brought about a new era in the development of the media industry.Sports information has received more and more attention from the general public.Mobile phone media has continuously exerted its own advantages to promote the continuous development of sports information communication and changed the traditional pattern of traditional sports media.In this paper,literature research methods,expert interviews,and cross-research methods are used to study mobile phone media,focusing on its application in the dissemination of sports information.During the actual investigation,Sina,Tencent,LeTV,and CCTV were selected.Sports client;scientific fitness guidance public number;official website of the National Sports General Administration;ski assistant app;group pass app;slide slide as a key survey object,this study starts from the mobile phone media perspective on the application of sports information dissemination,aims to analyze The status quo of the status quo of the development of mobile phone media and sports information dissemination explores the problems existing in mobile media in the dissemination of sports information from the point of view and surface,so as to avoid problems in the future,make mobile phone media more scientific and healthy,and promote the development of sports communication.Then put forward scientific and reasonable,systematic,and referenced measures on the improvement of mobile media in sports information dissemination.Through research,we conclude that on the one hand,this article defines the concept of mobile media and finds that the concept has not been a unified conclusion by scholars at home and abroad.Experts and scholars have different researchperspectives and positioning understanding on mobile media.The analysis of the main features and forms of the integration of mobile media in the dissemination of sports information and the concept and classification of sports information dissemination revealed that compared with the traditional mainstream sports media,mobile media overcome many of the shortcomings of traditional sports media and have a multimedia fusion.The advantages have quickly grown into an important force in the sports media industry.The study found that mobile phone users participate in sports news production activities as independent individuals.The content of their dissemination of sports information is highly bursty,random,and independent.The only thing they follow is their expression,values,and tendencies.On the other hand,this paper analyzes the problems in the application of mobile media in sports information dissemination and finds that China's mobile phone media security and supervision are still not perfect.There is no professional training for mobile media sports information disseminators,mobile media.The existence of information disclosure information at the end of the information threshold,information is not authoritative,infringement and many other things are not conducive to the healthy development of sports information dissemination and other phenomena.Through research,the status quo of China's mobile media sports information is more clearly understood.China's current laws for mobile media are still not perfect.We should strengthen the construction of laws and regulations,improve network standards and supervision,and foster the establishment of professional sports information collection teams for sports information.The reserve reserve talents will be transferred and sports communicators' business literacy and self-discipline will be strengthened.Strengthen and improve prevention and management at the technical maintenance and security level,improve the information review mechanism to make the communication process more secure,and promote the healthy development of mobile media media sports information by improving the quality of netizens andadhering to the principle of positive publicity.